Final Flashcards
Who are the inventors associated with early television?
Vladimir Zworykin and Philo T. Farnsworth.
What significant event in television history occurred in the 1950s?
The big TV boom in postwar America.
What are the main forms of television technology evolution?
Satellite TV, Cable television, and Internet television.
What needs does television programming satisfy for its viewers?
Mood management, social comparison, and socialization and companionship.
What is the role of broadcast journalism?
It can alert the public to newsworthy happenings.
How do people typically observe events?
Through the media.
What is a common perception of broadcasters in the community?
They often become a known entity within the community.
What is television often referred to as?
The ‘window to the world.’
How has technology shifted television consumption habits?
From VCR to DVR to Streaming.
What has changed in television network offerings?
From three free broadcast networks to Subscription TV.
What type of content has evolved in television programming?
From broad-based variety shows to niche content.
What criticisms have been levied against television programming?
Sexual and violent content, social comparison, stereotypes, reality TV, and infotainment.
Actualities
Audio or video clips that are used as part of a broadcast or news story
Aspirational Viewing
A reason people view television programs that focus on society’s high achievers that inspire envy among their viewers.
Binge Watching
An approach to television viewing in which multiple episodes are consumed in a single sitting.
Campfire TV model
The earliest form of television viewing, in which people would gather around a single television at a given time and watch whatever was on at that point.
Community antenna television
Also known as CATV, this approach to broadcasting used a single antenna to capture broadcast waves, with cables used to connect the users to that signal. This was a popular approach in communities where mountains or distance blocked direct individual access to broadcast waves.
Cultivation Theory
A mass media research area that examines the ways in which heavy television viewing influences people’s worldviews compared with light viewing.
Deepfake
Audio and video content that appears to be real but is created for the purpose of deceiving the public.
Downward social comparison
A need outlined in uses and gratification theory in which media users take joy in the misfortunes of others to boost their own self-esteem.
Image dissector
An electronic method of scanning images for broadcast that was introduced in the late 1920s.
Infotainment
A form of content that blends information dissemination with entertainment elements to better convey content to an audience.
Mean World Syndrome
A finding of cultivation theory that explains how heavy television viewers perceive society in an exceedingly negative way.
Mood management
The use of mass media, particularly television, to enhance or change an individual’s emotional state.