Final Flashcards
Sales Structure
Need it to execute sales strategies
- Need to be fair and realistic to sales people
Horizontal Sales Structure
self-managed
Silos - not good for communication or organization
How to assign roles
transactional vs consultative
Transactional Role
hunters - try to hunt # of sales
Consultative Role
Farmer - Try to grow accounts
Adv to specialized teams
- Salespeople focus on strengths
- Recruitment is straightforward
- Incentives and track metrics
Dis to specialized teams
- Hierarchy
- Client may feel abandoned
- Knowledge may be lost/misunderstandings
Adv to hybrid role
- Strong long-term relationship management
- Bond with clients based on trust
- Customized incentives
Disadv to hybrid roles
- Few agents can perform both functions
- Conflicting responsibilities
- Complex incentives
Independent Sales Agents
- Paid on commission basis
- Variable cost for company
- Can become a problem when sales volume is up, they cost too much. Start own sales force.
Territories Objectives
- Ensure good coverage
- Improve customer relations
- Reduce sales cost
- Optimize market
Sales velocity reflects
How quickly salespeople earn money for the company
Win Rate
New contract / Initial meetings * 100
Negotiation success rate
New Contracts / Negotiations *100
How to calculate who serves best hybrid role?
take each ratio add the percentages then divide by the total and compare each others
Talley method
No. days worked - No. days other workloads = # days available for visits
Total territory demand / # days available for visits = # representatives required
Leading metrics
how to get to outcome
Lagging metrics
outcome