Final Flashcards by Greg Morano

Q

Home Depot

A

Administered VMS

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Q

Barnes and Noble

A

Retail like starbucks; horizontal

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Q

iPad

A

Madison and Vine

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Q

NOT a promotion mix tool

A

Media Vehicle

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Q

4 P’s

A

Product, Price, Place, Promotion

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Q

Goals of Promotion Mix

A

All of the above

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Q

If you have budget/resources use…

A

Objective-and-Task Method

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Q

Mr. Clean Crossway

A

Broadcasting

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Q

Christmas cards/paper towels

A

Flighting; continuous

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Q

of times person is exposed…

A

Frequency

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Q

Marketing to people who don’t know they’re being marketed to

A

Undercover Marketing

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Q

First 2 steps of personal selling

A

Prospecting/qualifying and Preapproach

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Q

Handling objections

A

All of the above

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Q

Used car company

A

Customer sales force

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Q

Valpack

A

Percentage of sales method

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Q

Deloitte recruiter pen

A

Promotional product

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Q

Salespeople are good at

A

Sales Reports / Contact Reports

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Q

Harley Davidson/7 C’s

A

Community

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Q

Dell computers used

Study These Flashcards

A

Market penetration

Q

Face-to-face selling

Study These Flashcards

A

Personal selling AND direct marketing

Q

Marketers prefer

Study These Flashcards

A

Value-based pricing

Q

McDonalds value meal

Study These Flashcards

A

Product bundle pricing

Q

Pizza Hut commercial

Study These Flashcards

A

Persuasive advertising

Q

Percentage of target market

Study These Flashcards

A

Reach

First and last of personal selling

Prospecting, Follow-Up

Public Relations is ____ ; Publicity is _____

Building a positive image/dealing with positive or negative news reports

Starbucks Ad

Reminder advertising

Mom brings out pizza, makes everyone happy

Slice of life

Trident gum

Scientific Evidence

Queen Latifah Ad

Testimonial

Example of media vehicle

Wall Street Journal (Media Vehicles are specific)

Quality of salesmen

All of the above

Car dealership, one guy does big cars, other small cars

Product sales structure

Kid buys a cereal box, free toy

Premium promotion

Earth Day, Starbucks gives free coffee

??? (Possibly promotional pricing)

QVC screenshot

Phone number/website contact information

Online/web catalogs

Real time merchandising

???

Market Skimming

License plates handbag

By-product pricing

Captive market pricing

Selling razors cheap, but the head of the razors are expensive

Pay insurance by first month

Cash discount

Segmented pricing strategy

All of the above

Loss leaders

Product that gets consumers into the store

Disintermediation

Netflix example

Not a trend in retailing

Growth in shopping malls

AMA ethical values

???