Final

Question 1

Home Depot

Answer 1

Administered VMS

Question 2

Barnes and Noble

Answer 2

Retail like starbucks; horizontal

Question 3

iPad

Answer 3

Madison and Vine

Question 4

NOT a promotion mix tool

Answer 4

Media Vehicle

Question 5

4 P’s

Answer 5

Product, Price, Place, Promotion

Question 6

Goals of Promotion Mix

Answer 6

All of the above

Question 7

If you have budget/resources use…

Answer 7

Objective-and-Task Method

Question 8

Mr. Clean Crossway

Answer 8

Broadcasting

Question 9

Christmas cards/paper towels

Answer 9

Flighting; continuous

Question 10

of times person is exposed…

Answer 10

Frequency

Question 11

Marketing to people who don’t know they’re being marketed to

Answer 11

Undercover Marketing

Question 12

First 2 steps of personal selling

Answer 12

Prospecting/qualifying and Preapproach

Question 13

Handling objections

Answer 13

All of the above

Question 14

Used car company

Answer 14

Customer sales force

Question 15

Valpack

Answer 15

Percentage of sales method

Question 16

Deloitte recruiter pen

Answer 16

Promotional product

Question 17

Salespeople are good at

Answer 17

Sales Reports / Contact Reports

Question 18

Harley Davidson/7 C’s

Answer 18

Community

Question 19

Dell computers used

Answer 19

Market penetration

Question 20

Face-to-face selling

Answer 20

Personal selling AND direct marketing

Question 21

Marketers prefer

Answer 21

Value-based pricing

Question 22

McDonalds value meal

Answer 22

Product bundle pricing

Question 23

Pizza Hut commercial

Answer 23

Persuasive advertising

Question 24

Percentage of target market

Answer 24

Reach

Question 25

First and last of personal selling

Answer 25

Prospecting, Follow-Up

Question 26

Public Relations is ____ ; Publicity is _____

Answer 26

Building a positive image/dealing with positive or negative news reports

Question 27

Starbucks Ad

Answer 27

Reminder advertising

Question 28

Mom brings out pizza, makes everyone happy

Answer 28

Slice of life

Question 29

Trident gum

Answer 29

Scientific Evidence

Question 30

Queen Latifah Ad

Answer 30

Testimonial

Question 31

Example of media vehicle

Answer 31

Wall Street Journal (Media Vehicles are specific)

Question 32

Quality of salesmen

Answer 32

All of the above

Question 33

Car dealership, one guy does big cars, other small cars

Answer 33

Product sales structure

Question 34

Kid buys a cereal box, free toy

Answer 34

Premium promotion

Question 35

Earth Day, Starbucks gives free coffee

Answer 35

??? (Possibly promotional pricing)

Question 36

QVC screenshot

Answer 36

Phone number/website contact information

Question 37

Online/web catalogs

Answer 37

Real time merchandising

Question 38

???

Answer 38

Market Skimming

Question 39

License plates handbag

Answer 39

By-product pricing

Question 40

Captive market pricing

Answer 40

Selling razors cheap, but the head of the razors are expensive

Question 41

Pay insurance by first month

Answer 41

Cash discount

Question 42

Segmented pricing strategy

Answer 42

All of the above

Question 43

Loss leaders

Answer 43

Product that gets consumers into the store

Question 44

Disintermediation

Answer 44

Netflix example

Question 45

Not a trend in retailing

Answer 45

Growth in shopping malls

Question 46

AMA ethical values

Answer 46

???