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Mass Media > Final > Flashcards

Final Flashcards

1
Q

A&R agents

A

talents scouts in music business

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2
Q

affiliated stations

A

radio, tv stations (independently owned)

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3
Q

agenda-setting

A

determine major topics of discussions for individuals and society

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4
Q

analog

A

signals made of radio waves

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5
Q

bandwagon effect

A

strategy, exaggerated claims of product must haves

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6
Q

blogs

A

sites that contain article, reader comments, links to other articles

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7
Q

cinema verité

A

french=> truth film of everyday life, shaky handheld cameras

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8
Q

Communications Act 1934

A

established FCC, federal regulatory structure of U.S. broadcasting

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9
Q

conflict of interest

A

situation, journalist benefits personally from news report

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10
Q

convergence

A

technological merging of media content

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11
Q

copyright

A

legal right of author + producer of published/unpublished writing, music, lyrics, tv program etc.

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12
Q

corporation of public broadcasting CPB

A

private, nonprofit corporation created by congress 1967

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13
Q

cultural imperialism

A

american media, fashion, food dominating global marie, shaping other cultures and identities of other nations

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14
Q

data mining

A

unethical gathering of data online

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15
Q

demographics

A

the study of audience or consumers by age, gender, occupation, etc.

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16
Q

desktop publishing

A

technology that enables publisher/editor inexpensively to write, design lay out, print small magazine/newspaper

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17
Q

digital communication

A

images, texts, sounds that are converted into electronic signals

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18
Q

digital divide

A

those who can or cannot afford digital technology + media

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19
Q

dime novels

A

cheaply produced + low-priced novels, popular beginning 1860s

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20
Q

direct payment

A

payments by consumers for book, CD, movie

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21
Q

e-book

A

digital book read on computer or electronic device

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22
Q

economies of scale

A

economic process of increasing production and reducing overall cost

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23
Q

e-publishing

A

internet based publishing

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24
Q

ethnocentrism

A

judging other countries/cultures by how they live up to american practices and ideals

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25
Q

evergreen subscriptions

A

subscriptions that automatically renew

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26
Q

Fairness Doctrine (1987)

A

provide competing points of view (sex. rape of kids)

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27
Q

Federal Communications Commission (FCC)

A

independent U.S. agency regulating radio, tv, satellite, cable

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28
Q

focus groups

A

research method, small group discussions about a product/issue

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29
Q

format

A

concept where stations play specific music styles to listeners’ age, race, gender 9management controls programming, not deejays)

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30
Q

gatekeepers

A

editors/producers=> message filters, decide what messages get produced

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31
Q

Hegemony

A

acceptance of values by people with lower power of people with higher power

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32
Q

Herd Journalism

A

stake out of journalist crowd in front of celebrities house

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33
Q

high culture

A

symbolic expression “good taste”, associated with fine art (ballet, museums)

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34
Q

Hollywood Ten

A

nine screenwriters, one director got blacklisted, HUAC

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35
Q

human-interest-story

A

focus on trials of human condition, individuals facing extraordinary challenges

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36
Q

Hypodermic-Needle-Model

A

model that attempted to explain effects of media on weak audience

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37
Q

Indecency

A

government may punish broadcasters for inappropriate content

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38
Q

Internet Service Providers (ISP)

A

company, provides internet access to homes/businesses for free

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39
Q

inverted-pyamid style

A

new reports begin with most newsworthy stories

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40
Q

kinetoscope

A

early film projection system

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41
Q

libel

A

defamation(Beschämen) of a character

42
Q

limited competition

A

many producers and sellers but only few products within particular category

43
Q

lobbying

A

process of attempting to influence voting of lawmakers to support client’s interest

44
Q

magazine

A

nondaily periodical collection of articles, stories and ads

45
Q

market research

A

techniques to assess behaviors and attitudes of consumers

46
Q

mass communication

A

designing+delivering cultural messages/stories to a large audiences

47
Q

mass media

A

cultural industries that distribute songs, novels, news, movies, etc.

48
Q

media literacy

A

understanding of process to develop critical thinking tools

49
Q

monopoly

A

structure, single firm controls all

50
Q

muckrakers

A

investigative journalists

51
Q

National Public Radio NPR)

A

noncommercial radio, establish ed 1967, alternative by the congress

52
Q

network

A

broadcast process that links radio or tv stations

53
Q

news

A

process of gathering information

54
Q

newshole

A

space-leftover in a newspaper

55
Q

newsworthiness

A

journalists determine which event/issue should become news reports

56
Q

Obscenity (Unanständigkeit)

A

not protected speech if meeting all 3 tests (sexual-related content)

57
Q

olipology

A

organizational structure, few firms control

58
Q

online piracy

A

illegal uploading/downloading songs, movies,

59
Q

papyrus

A

first substance to hold written language/symbols

60
Q

Paramount decision (1948)

A

supreme court decision that ended vertical integration in film industry

61
Q

parchment

A

treated animal skin that replaced papyrus

62
Q

partisan press

A

early dom. style of american journalism distinguished by opinion newspapers

63
Q

pass-along readership

A

total number of people who came in contact with single copy of magazine (others paid for magazine and passed it along)

64
Q

payola

A

unethical(not always illegal) practice of paying deejays to play particular songs over others

65
Q

penny papers

A

newspaper that dropped prices to 1 cent, making papers affordable to working and middle class

66
Q

photojournalism

A

the use of photos to document events + people’s lives

67
Q

podcasting (iPod+broadcasting)

A

enables listeners to download audio files from internet to computer + digital music players

68
Q

pop music

A

music that appeals to wide cross section of public, used to distinguish popular music from classical music

69
Q

press agents

A

earliest type of public relation practitioners

70
Q

press releases

A

announcements, written in form of newspapers; give info about individual, company, organization, or idea

71
Q

prime time

A

in TV, hours between 8pm-11pm

72
Q

printing press

A

first method of mass production, reduced size+cost of books

73
Q

product placement

A

ad practice, placing products in movies, TV shows, comic books, video games

74
Q

propaganda

A

communication strategy, tries to manipulate public opinion to gain support for special issue

75
Q

publicity

A

pos.+neg. messages that spread controlled+uncontrolled info about a person, corporation, issue

76
Q

public relations

A

communication strategy by a person, gov., orga. to reach and persuade audience to adopt a point of view

77
Q

Public Service Announcement (PSA)

A

reports or announcements, carried by free radio, TV stations that promote gov. programs, educational projects etc.

78
Q

rating

A

TV audience measurement of households tuned to a particular program

79
Q

receivers

A

targets of messages crafted by senders

80
Q

right to privacy

A

a person’s right to be left alone without becoming public property

81
Q

rock’n’roll

A

music that merges african-americaninfluences of urban blues, gospel, R&B with white influences of country, folk, pop vocals

82
Q

scientific method

A

research model, studies phenomena in systematic stages, identifying research problem, reviewing existing research, etc.

83
Q

selective retention

A

audiences remember messages/meanings that correspond to their beliefs

84
Q

slogan

A

catchy phrase to sell a product

85
Q

small-town pastoralism

A

favors the small over the large, rural over urban

86
Q

social learning theory

A

media effects research, suggests link between mass media + behavior (see violence, act violent)

87
Q

social media

A

allows people worldwide to communicate, share common interests, manage own content online

88
Q

sound bite

A

person who is interviewed on street about event or issue

89
Q

spiral of silence

A

keeping their views silent to fit in the group

90
Q

stereo

A

recording two separate channels or tracks of sound

91
Q

studio system

A

early film prod. system, major film studios controlled actors, directors, editors, etc.

92
Q

syndication

A

leasing TV stations the right to air shows

93
Q

synergy

A

promotion and sale of a product

94
Q

Telecommunication Act 1996

A

update of telecommunication laws

95
Q

third screens

A

computer-type screens, consumers can view television, movies, music, newspapers, books

96
Q

time shifting

A

process, TV viewers record shows to watch later

97
Q

uses and gratification model

A

research model, in-depth interviews + survey questionnaires to satisfy desires and needs

98
Q

vertical integration

A

controlling mass media industry at 3 levels: production, distribution, exhibition

99
Q

viral marketing

A

short videos+other content, gaining widespread attention by word of mouth, sharing online

100
Q

wire services

A

commercial organizations, share news stories+ info by relaying them around via satellite

101
Q

yellow journalism

A

newspaper style, high-interst stories, sensational crime news, large headlines, serious reports that expose corruption in business + government

Mass Media (1 decks)

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