final Flashcards

1
Q

What is an ERP?

A
  • Enterprise resource planning: collects data from many divisions (departments) of a firm for use
  • For internal business activity (information is available immediately for other processes)
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2
Q

What is enterprise software and who are the big names in this space?

A
  • Computer application that helps companies with predefined business softwares such as finance and accounting/ sales and marketing/ manufacturing/ production
  • Microsoft, adobe, dropbox, google, oracle.
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3
Q

How are enterprise systems used and what are their characteristics?

A

Increase operational efficiency, provide firm wide information to support decision making, enable rapid responses to customers request, and include analytical tools, minimizes time and cost spend in inventory

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4
Q

What is a supply chain? (recall the in-text graphic)

A

Network of organizations and business producing raw materials into finished products and distributing them

supplier-> manufacturer->distributor->retailer->customer

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5
Q

What are the upstream and downstream components of a supply chain?

A

Upstream: primary suppliers and supplier’s suppliers: goes from tier 3 to tier 1 (3 being the rawest supplies)

Downstream: distributor and retailers

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6
Q

What is the bullwhip effect and how have we seen that play out in the current logistics?

A

Info about a product demand gets distorted as it passes through the entities of a supply change

  • A slight increase in demand might give a suppliers supplier too much inventory
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7
Q

What is an SCM? What are its components?

A

Supply chain management

  • Manage flow of products through distribution centers and warehouses
  • Components: model existing supply chain, enable demand planning, optimize sourcing and manufacturing plants, establish inventory levels, identify transportation models.
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8
Q

What do we mean by “friction” in enterprise systems?

A

A barrier to customers to buy products/growth

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9
Q

What is “just-in-time” inventory?

A

components arrive as they are needed

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10
Q

What is “safety-stock?”

A

Buffer for lack of flexibility in supply chain

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11
Q

What is the difference between push-based and pull-based supply chain models?

A
  • Push based (build to stock)-scheduled based on best guesses of demand (nike)
  • Pull based (demand driven): customer orders triggering events (business in dorm)
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12
Q

What are touch points in the digital marketing realm?

A

Method of interaction with customers such as telephone, email, or service desk.

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13
Q

What is the difference between an exchange, a marketplace, a market space and a private industrial network?

A

Exchange: third party net markets that connect suppliers and buyers

Marketplace: single, digital market place based on industry technology for suppliers and sellers

Market space:

Private industrial network: large firm using secure website to link its suppliers and other key business partners

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14
Q

What is disintermediation and what are its effects?

A

Removal of organizations or business process responsible for intermediary steps in a value chain

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15
Q

What are examples of dynamic pricing models and how are they facilitated with information systems? Who uses them?

A

Price of a product depends on the demand or the supply situation of a seller.

  • They are facilitated with big data analytics
  • Online retailers like amazon, Walmart uber
  • Wendy’s is implementing it
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16
Q

What is e-business?

A

A business in the internet

17
Q

What is e-commerce?

when did it start?

A

The use of the internet and the web to transact business digitally (social, mobile local)
Started in 1995

18
Q

What are network effects?

A

Adding more people to a network is not costly but produces great gains

19
Q

What is a business model?

A

a design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing.

20
Q

What is an e-commerce model and what are the types?

A

Whoa business is selling or providing services to

  • E-tailors (amazon)
  • market creators (ebay, uber)
  • translation bookers (expedia),
  • content providor (apple music),
  • community providor (facebook),
  • portal (yahoo)
  • service providor (google doc, dropbox)
21
Q

What is B2B, C2C, B2C and G2C?

A

B2B-business to consumer
C2C- consumer to consumer
B2C-business to consumer
G2C- Government to consumer

22
Q

What is a content provider and what are examples?

A

Creates revenue by providing digital continent such as news music or videos
Apple music, Spotify, Getty images, youtube

23
Q

What is an example of a transaction broker?

A

Saves users time by processing online sales and transactions and generating a fee every time a transaction occurs
Expedia booking

24
Q

Who is considered to be the founder of AI?

A

John Mccatty /alan turning

25
Q

What are examples of artificial intelligence and for what purposes are they currently used in business?

A
  • Chat bot- to assist customers anytime of the day
  • Chat Gpt
  • Siri/ alexa
  • Facial recognition
26
Q

What types of decisions are made at each of the three management layers in the business pyramid?

A
  • Unstructured: Senior management-> decide entry or exit from markets
  • Semi-structured: Middle management : design marketing plans
  • Structured: operational manegement:
    restore inventory/offer credits/discounts to customers
27
Q

-Understand the evolution of decision making and artificial intelligence -semistructure
about the mid-1950s through 2023.

A

1950-alan turning said ai is one that we can have a conversation with

1970-expert systems were developed
Machine learning (netflix recommendations

Unsupervised learning

28
Q

Where are we currently at with AI in 2023?

A
29
Q

Understand “Business Intelligence” and its components.

A

Concise and reliable operations about business current operations, trends, and changes across the company

  • Data ware house: stores current data
  • Data mart: subset of dataware house
  • Hadhoop: opensourced software framework
30
Q

What is a KPI?

A

Key performance indicators
Measures by senior management to understand how well a firm is performing on a given dimension

31
Q

What is a neural network and how is it used in business applications?

A

Find patterns and relationships in very large amounts of data that is difficult for humans
- In medicine and science : pattern classification/probabilities
- Screening patients
- AI systems