Final Flashcards
1
Q
Delli Carpini and Keeter Political Knowledge Index
A
- Scott Keeter and Michael X. Delli Carpini studied political knowledge more than anyone else
- A measure used to assess individuals levels of political knowledge. Consisted of questions covering a range of topics like structure of government, key political figures, and basic political processes
- This is important because it shows the political knowledge of a person based on foundational questions of the government itself. This is helpful to know if constituents know basic concepts which can aid in the contextualization of their answers to other polls.
2
Q
Heuristics
A
- Heuristics are mental shortcuts that are based on the knowledge that a person has readily available to them. They are menat to organize and simplify political choices using accessible infromation to make inferences or judgements.
- This is important because people may use heuristics to answer their polls. For isntance, when voting for political candidates, people might choose to vote for a party they know of/associate with (i.e., republicans or democrats) as a mental shortcut to make their choice rather than voting for candidates based on their policies.
- This is also important because it tells us that certain media is powerful and can shape our mental shortcuts. This also means that other things shape our subjectivity such as family, friends, or religion that aid in forming heuristics.
3
Q
Attitude
A
- attitudes are certain positive, negative, or mixed emotions towards a certain person, object, or issue.
- the ABCs of attitudes are Affect, Behavior, and Cognitions
- this is important because it shapes hwo we understand the world, how we understand political issues, and shapes the policies that are created or endorsed.
- an example of this is if a person has a negative attitude towards Black people, then they will engage in racist attitudes or even create racist policies if they are in a position of policymakers.
4
Q
Cross Sectional Data
A
- cross sectional data is data taken over time from different people
- this is important because it shows us what the public opinion is over time of a particular political issue.
- an example of this is presidential approval ratings
- most of polling data is cross sectional
5
Q
Panel Data
A
- panel data is data taken over time from the same people. this is in contrast to cross sectional data, which is taken from different people.
- panel data is important because it can tell us how people change their attitudes, considerations, beliefs, and opinions over time and can be used to measure how specific political issues change based on a certain person. this can help determine if there are stable attitudes
- panel data is more expensive and mroe difficult, thus making it less common
6
Q
Non-Attitudes
A
- non-attitudes are when people does not have an attitude towards a particular political issue, person, or object.
- this idea was developed by converse in the 1950s after doing panel research
- this is important because it indicates that people may not have attitudes but instead have different considerations or are primed to make certain decisions or choices in polling
- this also shows that people may not have certain political beliefs or may not be answering the polls accurately
7
Q
Consideration
A
- considerations are reasons for favoring one side over the other, as per the definiton from zaller and feldman
- this is important because zaller says that people have attitudes, but polls capture considerations, which changes because people would answer the questions differently
8
Q
Group Identification
A
- group identification is the process that individuals associate themselves with certain social groups
- examples are political parties, ideological movements like BLM, or social identities such as queerness or the LGBTQ+ community
- this is important because it shapes peoples politcal beliefs, attitudes, and behaviours
- for example, identifying with the lgbt community would most likely mean you are more likely to support gay marriage
- a psychological attachment
9
Q
Interest Group
A
- interest refers to individuals’ level of attention and concern regarding specific political, social, or policy issues.
-this is important because it reflects how engaged people are with certain topics and often influences their attitudes and behaviors. People tend to focus more on issues that directly affect them or align with their beliefs, leading to skewed perceptions of public opinion. - this is also importatnt because powerful actors may manipulate public opinion by controlling the flow of information or framing issues to serve their interests, hich means it may not accurately represent public opinion
10
Q
Social Deseireability Bias
A
- social desireabilty bias is the phenomenon in which a person will feel pressured to choose what the socially correct answer is to a question
- for example, a person might feel pressured to answer “no” to a qusetion that asks “do you lie to your parents” because that is more socially acceptable
- this is important because it shows that people may answer untruthfully in order to be percieved as more socially desireable, which could skew results of polling
11
Q
Overt prejudice
A
- also known as “old fashion racism”
- overt prejudice is the over negative feelings towards Black people and the belief that they are inherently inferior to white people, according to Huddy and Feldman in 2009
- this is important because it is difficult to define what racism is when measuring what public opinion is, but this is one definition that might bring us closer to defining the term
- this is also important becasue this is in contrast to new racism, which is more subtle in the ways it manifests, which means that over racism may be one way to measure, but might not capture the resentment of people towards people of color
12
Q
New Racism
A
- new racism is the subtle racial prejudice conveyed throguh white opposition to black demands and resentment at their special treatment
- an example of this is the resentment towards Black people in regards to affirmative action
- this is important because it reveals a new way in which racism can manifest and complicates the definitions of racism because its now harder to measure subtle racisms
13
Q
Value
A
- value is the importance or significance people place on certain political issues, beliefs, or policies.
- this is important because values shape people’s attitudes and opinions on various topics and guide their behavior, including voting deciisons and political participation
14
Q
Ideaology
A
- political ideology is a set of interrelated attitudes that fit together into a coherent and consisten view or orientation to the political world
- any set beliefs about the proper order of society and how it can be achieved
- this is important because it distinguished from partisanship or political polarization
- this is also important because it can be shaped by a multitude of factors including the media
- this is also important because it can determine their attitude towards specific political issues and what they would support/not support
15
Q
Liberal Ideology
A
- liberal ideology is an ideology that prioritizes individual rights, social justice, and goverment intervention to address social and economic inequalities
- examples include promoting equality, diversity, and opportunity for all members of society
- this is important because it is important to know the differences between liberal and conservative ideologies and how they relate to how people will make decisions in voting, public policy, etc.