Final Flashcards
Social Norms
Rules or guidelines in a group or culture about what behaviours are proper and improper. Implicit or explicit.
Conformity
People changing their perceptions, opinions, and behaviour to be consistent with group norms.
Two reasons that people conform
Information influence or Normative influence.
Conforming due to information influence
People conform because they want to be correct, and when everyone else agrees, it is likely that they are correct. More based on information people present/discuss. More likely to conform when uncertain or ambiguous.
Conforming due to normative influence
People conform because they fear the consequences of appearing deviant. Conforming when wanting to be liked. People express prejudices only toward groups that are “ok” to be prejudiced against.
Sherif’s Autokinetic Effect Study
Participant in dark room shown a single point of light. Task: Estimate distance that light moves (difficult & ambiguous task, light is stationary but appears to move). Do task first alone, then with other people in the room. 37% of the time participants agreed with the obviously incorrect majority.
Two types of conformity
- Private conformity: true acceptance or conversion, being truly persuaded others are correct.
- Public conformity: superficial change in behaviour, politicians regularly caught in hypocrisy.
Why do people conform
The clearer (less ambiguous) the activity, the more that desire for acceptance/fear of exclusion predicts public conformity. People who don’t care about being accepted/excluded by group don’t conform. Those that do, do.
When do people conform?
Group size: larger groups have a larger impact on conformity, up to a point. Strength of norms. More likely to litter in littered area. Gender: Asch said women conform more than men, but modern studies says that the topic and expertise matters. A single ally can reduce conformity.
How to be a convincing minority voice of dissent?
Consistent, unwavering. Appearing flexible and open-minded. Stimulates majority group members to reexamine their own views. more influence (but initially more disliked) when part of “us” rather than “them”.
Compliance
Explicit requests for help.
Norm of Reciprocity
If given something, we feel compelled to give back. Eg: Wait staff writing “thank you”, smiley faces, etc, get bigger tips.
Sequential Request strategies
Foot in the door, low-balling, door in the face, that’s not all. All two-step processes: “setting trap” and “springing it”.
Foot in the door strategy
Small initial request that targets can’t easily refuse. Larger later requests are more likely to be accepted. Why? People inferring their attitudes based on their own behaviours. Self perception theory of self.
Door in the face strategy
Initial request is very high and unreasonable. Second then appears more reasonable. Why? Norm of reciprocity: Conceding smaller commitment can be perceived as “giving” something (but first request has to appear sincere). Perceptual contrast: 2nd offer seems smaller than when offered alone.
Low-balling strategy
After you’ve agreed to something, coming back and saying the price is a bit higher than originally agreed. Now you’ve mentally committed to the price/action.
That’s not all strategy
Offer a price, but immediately offer a discount on prince.
Resisting sequential request strategies
All the strategies work if perceived as sincere and employed subtly. When targets think they are being manipulated, it does not work.
Obedience
Explicit requests for conformity from positions of authority. Can be good, can be bad if blind.
Why obedience is important (1966, Hofling experiment)
Hofling (psychiatrist) performed a field experiment. Asked 22 nurses to give an overdose of “Astroten”. 21 did it, even though: on the label it said the maximum dose, they didn’t know the doctor, it was not on their list of approved medications.
Milgram’s Obedience Studies
Trying to understand Nazis. Would normal people obey authority to harm another? Participants elicited (on average) 27 of 30 shocks. 26 of the 40 participants elicited the 450volt.
Social Impact Theory (Latane, 1981)
Total impact of social influence is a function of 3 things:
1. Strength of source: status, ability, authority.
2. Distance: proximity in space and time.
3. Number: how man sources.
Human’s need to belong
People are motivated to form and maintain interpersonal bonds. Optimal human functioning requires close, non-aversive, long-term relationships. The fact that belongingness is a need means that human beings must establish and maintain a minimum quantity of enduring relationships. This need is fundamental and universal. It is not limited to certain people or circumstances.
Maslow’s hierarchy of needs
Physiological, Safety, Love/Belonging, Esteem, Self-actualization.