Final Flashcards
Analysis
Transforming raw data into valuable information for constructing research deliverables
Timing
Analysis should occur during planning, throughout the study, and after its completion.
Synthesis
Synthesis interprets research data to pull out insights and key findings for decision-making.
Data Types
Qualitative analysis involves thematic exploration, while quantitative focuses on statistical patterns.
Pitfalls
Common mistakes include presenting uncategorized data and overlooking biases or assumptions.
Qualitative Analysis
Involves identifying patterns and themes in subjective data formats.
Quantitative Analysis
Focuses on identifying patterns and insights from numerical data.
Label: Analysis Planning
Organization
Involves categorizing and simplifying data for easier analysis.
Thematic
Grouping data into themes that represent user needs and behaviors.
Reduction
Transforming raw data into a summarized, meaningful format.
Usability Testing
Observational research method to uncover problems and opportunities
Facilitator Role
Guides participants through tasks, observes behavior, and elicits feedback during tests.
Participant Tasks
Realistic activities designed to test interface usability, performed by participants.
Usability Test Goals
Identifies design problems, uncovers improvement opportunities, and learns about user behavior.
Importance of Usability Testing
Essential for refining UX design through real user observations and interactions.