Final

Question 1

1. (2 points) Everything that is visually designed is involved in a relationship between form and content. Explain what is meant by using these terms, form and content. Please include an example that helps explain your definition.

Answer 1

form is what the design looks like and content is what the design is trying to express or communicate. a black sharp and pointy font is used to express a freightening feeling for an invitation for a halloween party

Question 2

2. What is the difference between visual design and mechanical design?

Answer 2

visual is form and content

mechanical is form and function

Question 3

3. (3 points) What emotional qualities do we usually associate with horizontal, vertical and diagonal lines or shapes?

Answer 3

horizontals are slow
verticals are strong
diagonals are fast

Question 4

What does the “figure-ground relationship” mean?

Answer 4

relationship between the background and the “things” in the design

Question 5

5.(12 points) What are 6 types of shape? Explain what each is.

Answer 5

natural: exact real shape
idealized: more attractive clean shape
distorted: exaggerated shape
abstracted: simplified shape
curvilinear: curvy shapes
rectilinear: straight edges only

Question 6

6.(8 points) What are 4 ways to create a harmonious and unified design? Also, explain what each is.

Answer 6

proximity: parts close together
repetition: parts are repeated
continuation: parts form a line or trail
grid: parts are placed in columns and rows

Question 7

7.What are analogous colors?

Answer 7

colors next to each other on the color wheel

Question 8

8.Why are analogous colors usually used?

Answer 8

to create unity and harmony between parts

Question 9

9.What are complimentary colors?

Answer 9

colors opposite each other on the color wheel

Question 10

10. How are complimentary colors usually used?

Answer 10

to create excitement and energy

Question 11

11.(2 points) What are neutral colors?

Answer 11

browns and greys or muddy dull versions of colors in the color wheel

Question 12

12.(3 points)
What is the difference between value, saturation and hue?

Answer 12

value: lightness and darkeness of a color
saturation: brightness and dullness of a color
hue: exact location of color on color wheel

Question 13

13.(2 points)
What is the emotional difference between a symmetrically balanced composition and an asymmetrically balanced composition?

Answer 13

symmetrical feels strong, secure and ordered
asymmetrical feels natural loose and free

Question 14

14. Explain how to balance an asymmetrical design by using value

Answer 14

Big side fades in to background while small side stands out from background (big side low contrast, small side high contrast)

Question 15

15. Explain how to balance an asymmetrical design by using shape.

Answer 15

Big side is simple
Small side is complicated

Question 16

16. What does the term “composition” mean within a design?

Answer 16

layout of parts within the frame.

Question 17

17. Why does a design’s composition matter?

Answer 17

It creates a feeling of unity and harmony between its parts
It also helps determine the emotional feeling of the subject

Question 18

18.What is a motif?

Answer 18

a distinctive feature or dominant idea in a design

Question 19

19. what are 7 ways to create an illusion of space within a 2D design?

Answer 19

cropping
overlapping
variety of scale
vertical location
atmospheric perspective
isometric perspective
linear perspective

Question 20

20. What does presentaion mean in 2D design and graphic design?

Answer 20

The quality of craft and care put into the design inorder to show a professional manner.