FINAL Flashcards
The process of inspecting, organizing, measuring, and modeling data to make statistically sound decisions.
Data Analysis
The strategy of turning information into insight and developing conclusive, fact-based strategies to gain competitive edge.
Analytics
Analytics that depict and describe the characteristics of what has happened in the past.
Descriptive Analytics
Analytics that use data from the past to predict the future.
Predictive Analytics
Analytics that use experimental design and optimization to suggest a course of action.
Prescriptive Analytics
Standards or points-of-reference for an industry or sector that can be used for comparison and evaluation.
Benchmarks
Describes a massive volume of data so large it’s difficult to process using traditional database and software techniques.
Big Data
The process of searching customer data in order to detect patterns to guide marketing decisions.
Data Mining
Data that can lie along any point in a range of data and is classified as either interval or ratio.
Continuous Data
A continuous data type where objects are an equal interval apart and then value ‘zero’ does NOT represent the absence of a measured value.
Interval Data
A continuous data type where objects are an equal interval apart and the value ‘zero’ DOES represent the absence of a measured property and where the values can be multiples of one another.
Ratio Data
Data that can only take on whole values and has clear boundaries that can be classified as either nominal or ordinal.
Discrete Data
A discrete data type that places objects into discrete, unordered categories.
Nominal Data
A discrete data type that places objects into discrete, ordered categories, with higher order indicating more of that quality.
Ordinal Data
The extent or degree of statistical association among two or more variables.
Correlation
The set of practices undertaken to ensure an organization provides and maintains high-quality information through the cleaning, organizing, and repairing of data.
Data Quality Management
An error that occurs when information is missing from a data set.
Omission Error
Errors in measurement caused by unpredictable statistical fluctuations.
Random Errors
Errors in measurement that are constant and can be caused by faulty equipment or bias.
Systematic Errors
A strategy that consists of observational and experimental studies to help guide a study in a coherent and logical manner.
Research Design
Studies conducted in a natural environment where the variables are not completely controlled by the researcher.
Observational Studies
Studies in which all variable measurements and manipulations are under the researcher’s control.
Experimental Studies
A study that observes people going forward in-time from the moment of their entry into the study.
Prospective Cohort Study
A bias that is introduced during the sample of the study, when the sample is not representative of the population.
Selection Bias
A bias that occurs when members of the population choose not to participate in the study.
Response Bias
A straight-forward and commonly used sampling method in which a sample selected from a population has an equal opportunity to be chosen.
Simple Random Sample
A bias that occurs when an assumption is made that has not yet been proven.
Unfounded Assumption
The relationship of cause and effect.
Causation
An outcome, or set of outcomes, whose chance of occurrence is represented by probability.
Event
The occurrence of an event not happening.
Complement
The probability of two events happening where elements of both events meet.
Intersection
When two or more events are not able to occur at the same time.
Mutually Exclusive
A visual representation of mathematical sets of events.
Venn Diagram
The chance of an event occurring where ‘zero’ indicates no chance of an event and ‘one’ indicates that an event will happen.
Probability
The probability of an event occurring, given that another event has already occurred.
Conditional Probability
The number of unique, ordered possibilities for a certain situation.
Permutations
The number of different, unordered possibilities for a certain situation.
Combinations
The ratio of the number of occurrences of an event compared to the overall possible occurrences of that event.
Frequency
The average, calculated by adding a series of values in a dataset together and dividing it by the total number in the series of the data.
Mean
The value of the quantity lying at the midpoint of a frequency distribution.
Median