Final Flashcards
Is a process of formulating, implementing and evaluating cross-functional decisions that enable the organization to define and achieve its mission, and ultimately to create value.
Strategic Management
The strategic management process is comprised of ____ interrelated steps.
Five
What are the 5 steps that the strategic management process is comprised of?
- Establish the vision and mission of the organization
- Perform a situation analysis
- Set objectives and craft a strategy
- Implement the strategy
- Asses the success of the strategy
What is the primary focus and the ultimate outcome of successful strategic management?
Value Chain
Is the means to achieve its vision, mission, and objective:
Strategy
What are the three levels of strategy?
- Corporate or organizational
- Business Unit
- Functional
Strategic decisions set or influence the future direction of the organization.
Directive
Strategic decisions require the cooperation and coordination of multiple functions and activities across the organization.
Cross-functional
Strategic decisions require resource commitments by the organization. Strategies must be financed (internally or externally), investments are made and operations are changed in some way.
Resource-dependent
Who is responsible for the strategy and performance of the organization?
The senior management team and chief executive officer
What are the four conditions necessary for an exchange?
- two or more parties have to be able to make the exchange (ability)
- They each have to have a desire to exchange (need or desire)
- They have to know about what is to be exchanged (awareness)
- They have to be willing to make the exchange (willingness)
What are the four Ps?
Product, Place, Promotion, and Price
What are the value disciplines, or paths to market leadership?
- Operational excellence
- Customer intimacy
- Product leadership
Example of operational excellence?
McDonalds
Example of Customer Intimacy?
Amazon
Example of Product Leadership?
Apple
Segmenting and targeting markets precisely and ten tailoring these offerings to match exactly the demands of those niches.
Customer intimacy
Providing customers with reliable products or services at competitive prices and delivered with minimal difficulty or inconvenience.
Operational excellence
Offering customers leading-edge products and services that consistently enhance the customer’s use or application in the market, thereby making rivals’ goods obsolete.
Product leadership
A sustainable enterprise contributes to sustainable development by delivering economic (profit), environmental (Planet), and social (people) benefits.
Triple Bottom Line
What are the four different growth strategies?
- Market Penetration
- Market Development
- Product Development
- Diversification
Achieving growth by selling more of our existing products in existing markets
Market penetration
Achieving growth by taking existing products into new markets or market segments.
Market Development
The creation of new products for markets we currently serve.
Product Development