film exam 1 Flashcards
Vertical Integration
Ownership of all phases o pre-production, production, and exhibition
economies of Scales
- making the most out of the facilities, methods, and personnel in order to produce high volume of cost effective films
- resulted in high level of professionalism
- in house training and development
- long term contract employment
- studio owned theater houses (opulent)
The Financial-Creative tension and balance
- many of the movies were financed in New York and filmed in Hollywood
- there was some creative freedom because of this. However, there was always an effort to find a balance
The Golden Age of the Studio System
- 1927-1948 until Paramount Decision and TV expansion ended it.
- unique era when cultural, economic, and technological currents coalesced.
- profitability: studio produced 60% of all films and collected 95% of revenues
1939: The year of Genius within the system
- the year when artistic excellence occured
ex: Gone with the Wind, The Wizard of Oz, Of Mice and Men, etc..
The Big Five Studios
- Paramount
- RKO
- MGM
- Warners
- 20th Century Fox
The Little Three Studios
Little because they didn’t own many or any theaters
- United Artist (essentially a distribution company)
- Columbia (didn’t own theaters, so continued to be profitable even in the slow years)
- Universal
Limitations of the Studio System
- not able to produce large expensive movies, because they would place too much demand on resources of tightly scheduled studios
- also, not able to do really low budget movies, because they were not worth the effort considering the return on investment
Adolf Zukor
- head of Paramount Pictures
- credited for the star system, block booking, and a higher artistic and cultural aspiration than box office alone
Block Booking
- When selling films to independent and other studio theaters, Zukor sold the rights to A level films with stars along with B level films in order to ensure that all movies were seen
- this began to cause resentment within the theaters and independent community
The Contemporary Big Six Studios
- Paramount
- Time Warner
- Disney
- Sony
- Universal
- Twentieth Century Fox
Studio Identity and artistic brand
- Paramount: Glamour-European-exotic. (comedies, epics, musicals)
- RKO: Musicals, women’s films (literary adaptations, horror, series)
- MGM: Glamour-Taste-European (comedies, musicals, adventure, literary classics)
- Warners: stories from headlines (gangster, women’s films, adventures, musicals)
- 20th Century Fox: biographies, novel adaptations (westerns, film noires), introduced widescreen cinemascope and was quite innovative
The Star System
- Creation and Development
- Promotion
- Exploitation
The Importance of a Star
For the audience, a major star insured the film would be predictably entertaining and have the highest production values
The Star System (Cont.)
- Actors typically signed 5-7 year contracts with a 6 month option should it not work out
- they would be trained, developed, and assigned to pictures for the best exploitation
The System of Genre
- films identifiable through their use of conventions included: -narrative formulas -characters -setting -iconography
Role of Genres
- to formulate a model for future production
- to build audiences for particular genres
- to produce minor variations on the model and thereby retain audiences who expect similar but slightly different movies
Major Genres
- Drama
- Historical Epics
- Westerns
- Crime films
- Musicals
- Comedies
- Adventures
- War
- Horror
- Science Fiction
The artistic attractions of genre
- Directorial training and growth
- exploration of plot, character, and theme
- technical and stylistic challenges