Field Research Flashcards
is defined as a qualitative method of data collection that aims to observe, interact and understand people while they are in a natural environment.
Field Research
What are the methods in Field Research?
direct observation, limited participation, document analysis,
informal interviews, and surveys.
a field research method that collects data from subjects in a natural environment without
interference, offering contextual data on people management, situations, and surroundings, but not in private settings due to ethical dilemmas.
direct observation
This field research method involves the researcher as both an
observer and participant, conducting the study in a natural
environment, and living in a comfortable environment with
participants for in-depth discussions.
participant observation
a method of objective observation of entire
communities, focusing on their cultural values and daily
activities, providing a comprehensive understanding of a social setting.
ethnography
interviews, involving open-ended questions, can be informal, semi-structured, standardized, or a mix of all, provide valuable data for researchers through a combination
of one-on-one interviews, focus groups, and text analysis.
Qualitative Interviews
a comprehensive analysis of a person, situation, or event, requiring a deep understanding of data collection methods and inference.
Case Study