field experiments Flashcards
1
Q
strength: less prone to demand characteristics
A
people might not know being watched, less likely to guess clues and change behavior, increases internal validity
2
Q
strength: high ecological validity
A
based in real life setting, easier to generalise findings beyond study to other similar settings
3
Q
weakness: low reliability
A
environment is natural, difficult to repeat with exact same conditions to check for consistent results
4
Q
weakness: ethical issues
A
lack of informed consent, might not be aware being studied, wouldn’t have consented, may be upset and wish to withdraw if made aware
