FFL Background

Question 1

What are FFL’s core activities?

What is the target audience?

Answer 1

1. Designs, develops, distributes and sells board games/ jigsaw puzzles.
2. Products well known to children and adults

Question 2

What are the primary three product lines?

Answer 2

1. Heritage Board Games (HBG)
2. Licensed Board Games (LBG)
3. Jigsaw Puzzles

Question 3

HBG best sellers

Answer 3

o Primarily games developed internally and owned
o Mucho: word game; flagship product; released 1990; special editions regularly released.
o Zyx: political strategy; won prestigious ‘Game of the Year’ award 2019; £40 MSRP.
o Lampho: guessing game; purchased from Bonanza in 2016.

Question 4

Licensed Board Games (LBG) top three sellers

Answer 4

o Recently moved into licensing arrangements with entertainment brands.
Mondo
Ringover
Clownhouse

Question 5

What are the sales channels?

Answer 5

o	B2B (UK only): Specialist toys and games stores and Generalist retailers
o	B2C (UK and international): Online store

Question 6

What is the sales Mix?

Answer 6

HBG- Volume 38.4% and value 47.6%
LBG- Volume 23.5% and value 31.3%
JP- Volume 38.1% and value 21.2%

Question 7

What are FFL’s key competitiors?

Answer 7

Yolki- £113m rev
Bonanza- £64m rev
Hamlin- £66m rev

Question 8

What are the 7 pillars of FFL?

Answer 8

o Skills, experience, flexibility and efficiency.
o Unparalleled range of top-quality, market-leading games.
o Competitive pricing policy.
o Commitment to innovation through its rolling product development programme.
o Eco-friendliness across all areas.
o Strong relationships with suppliers and customers.
o Staff: friendliness, courtesy and product knowledge.

Question 9

What is online revenue expected to grow to within the next two years?

Answer 9

50% based on current online rate sustaining.

Retailers still important to fulfil volumes and visibility

Question 10

What are the key targets for FY2022?

Answer 10

1. Revenue £75m (5.8% growth)
2. Operating profit >£2m
3. Spend 4% of revenue on product design and development

Question 11

How many games does FFL aim to release each year?

Answer 11

10 new products

20 new variants of existing products

Question 12

What are the three key manufacturers and % of production cost for each?

Answer 12

Orvan (board and jigsaw) 59%
Grand Games (Board) 26%
PZ (jigsaw) 15%