Female Disadvantage In The Media

Question 1

What did Ferguson say?

Answer 1

• women’s magazines were based around a cult of femininity which promotes the idea that excellence is achieved through caring for others, family, marriage and appearance

Question 2

What did Tuchman say?

Answer 2

• narrow range of roles for women led to their symbolic annihilation in the media
• phenomenon where the mass media omit, trivialise or condemn certain groups that are not socially valued such as women

Question 3

What did Mulvey say?

Answer 3

• male gaze
• media caters to mens male gaze with use of suggestive angles, over sexualisation of women and being presented as passive objects for male desire
• eg. Transformers, Megan fox is over sexualised with suggestive angles