Features and Benefits Flashcards
Awareness
Features: Immediate market exposure of an advertiser’s selling message
Benefits: Quicker return on their advertising investment
Service
Features: Timely & effective implementation of an advertiser’s out-of-home campaign, as well as pre- and post-sale support
Benefits: Advertiser saves administrative time & money while receiving maximum benefits from campaign
Constant Presence
Features: Exposes consumer continuously, day in & day out
Benefits: Advertiser’s do not miss any opportunities to sell a consumer or for a consumer to buy
High Reach
Features: Exposing a high percentage of the market target group to an advertiser’s message
Benefits: More selling opportunities are created for an advertiser because more people are exposed to the selling message
Out of Home Medium
Features: Exposes consumers while they are away from their homes & in the marketplace
Benefits: Advertiser’s massage is delivered to a more susceptible & convenient consumer. As tie spent away from home increases, the feature becomes more important
Immediacy
Features: Anticipate and/or repeat to market conditions quickly and often with 24hr turnaround on updates and additions to existing creative
Benefits: Advertiser maximizes selling opportunities by delivering ads at times when consumers are more susceptible. Elimination of long production time and expense allows for limitless creative possibilities and ease of budget planning
Domiance
Features: Exclusivity of message, large size (300-700 square feet) & dynamic colors
Benefits: Advertiser’s selling message will be seen by standing out
Cost Efficiency
Features: Local market’s lowest cost per 1000 exposure (CPM) & lowest cost per Gross Rating Point (CPP)
Benefits: Advertisers get more exposure for their ad dollars or the same exposure for fewer ad dollars
High Frequency
Features: Repeated consumer exposure to advertiser’s selling message
Benefits: Ad dollars’ effectiveness is extended as selling message is viewed with greater credibility & retained for a longer period of time
Timeliness
Features: Placement of an advertiser’s message while consumer is active in the marketplace and prepared to buy
Benefits: Facilitates impulse buying by being the “last word” in the consumer buying cycle
Localization
Features: Placement of advertising message geographically and/or demographically
Benefits: Advertisers save money by minimizing wasted exposure & targeting more qualified prospects
Flexibility
Features: Different weights, duration & product types
Benefits: Customized programs that allow advertisers to solve more marketing problems and/or achieve marketing objectives more quickly
Engagement
Features: Deliver constant as a function of current conditions, time of day, or day of the week taking into account the mind-set of the audience at particular time
Benefits: Enables advertisers to build ongoing relationships with consumers by using timely campaign strategies that capture a diverse audience. Coordinate multi-platform campaign that change daily in conjunction with other media
Engagement
Features: Deliver constant as a function of current conditions, time of day, or day of the week taking into account the mind-set of the audience at particular time
Benefits: Enables advertisers to build ongoing relationships with consumers by using timely campaign strategies that capture a diverse audience. Coordinate multi-platform campaign that change daily in conjunction with other media
Community Dialogue
Features: Up-to-the-minute information is delivered by accessing as interment feed. Dynamic content possibilities include time and temperature, scores, breaking news, “now playing”, and interest rates
Benefits: Advertising message commands market attention while giving advertiser the ability to capitalize on relevant, time-sensitive messages to drive traffic and/or grow sales
