Feature Design Flashcards
What is Feature design?
The process of defining how we want to solve the user problem that our feature is intended to solve.
What is Constrained Divergence ?
You and the design team with come up with possible solutions to the problem using project constraints to guide your brainstorming.
What are the 3 main types of constraints?
1) Desirability - It must functionally solve the problem for the user and differentiated from alternatives.
2) Viability - how the solution contributes to business strategy
3) Feasibility - project timeline, resources and technical capabilities.
What should you do to ask the right questions during brain storming?
How might we (address the desirability constraint) for the user so that we (create the desired effect)?
How would you cluster solutions?
-Surface area - what surface of your product is changing?
-User type - Clustering ideas based on different users within the same product
-Funnel stage - Clustering ideas by how they impact various points of the product’ funnel.
What is Iterative convergence?
1) Prioritise your solutions based on viability and feasibility. Eliminate the ones that don’t meet the criteria.
2) Prototype testing - Create a prototype and test it with users.
What are the categories of prototype testing?
1) Design exploration - testing multiple solutions ideas and design choices with users to determine which is most desirable
2) Design validation - strong hypothesis which feature solution is best for our users and understand risks around that.
What are the 4 components of prototype testing?
1) Audience - who is testing?
2) prototype fidelity - how detailed and functional your prototype is ?
3) Moderation -how you guide the audience through the test?
4) Synthesis - how you translate results into takeaways
