fashion Flashcards
a style that is accepted by the majority of a group at any one time
fashion
the characteristic/distinctive appearance of a garment
style
a new style accepted by fashion leaders
high fashion
widely accepted styles
mass or volume fashion
a particular/individual interpretation version, or treatment of a style
design
each individual design produced
style number
prevailing opinion of what is/what is not appropriate for a given occasion
taste
style/design that satisfies a basic need & remains in general fashion acceptance for a period of time
classic
fashion that is taken up with great enthusiasm for a brief period of time
fad
a general direction/movement
trend
over outline, contour, shape, form
silhouette
the individual elements that give a silhouette its form/shape
details
look/feel of material
texture
5 principles of fashion
- accepting or rejecting styles offered
- fashion isn’t based on price
- fashions are evolutionary
- sales doesn’t change direction of fashion
- all fashions end in excess
5 stage life style
introduction, rise, acceleration, mass acceptance, decline, obsolescence
4 factors affecting fashion:
- market segmentation
- economic development
- sociological characteristics
- psychological attitudes
where people live
geographics
age, gender, family size, income, occupation, education, religion, ethnicity
demographics
lifestyles, attitude
psychographics
consumer behavior
behavior
5 psychological factors that motivate human behavior:
- boredom
- curiosity
- reaction to convention
- self assurance/confidence
- desire for companionship
factors influencing movement of fashion:
accelerating factors, retarding factors, recurring fashions
predicting the movement of fashion:
identify, determine, investigate, analyze, apply, study, revise
theories of fashion adoption:
downward flow- trickle down theory,
horizontal flow- mass market theory trickle across
upward flow- trickle up theory
