fashion

Question 0

a style that is accepted by the majority of a group at any one time

Answer 0

fashion

Question 1

the characteristic/distinctive appearance of a garment

Answer 1

style

Question 2

a new style accepted by fashion leaders

Answer 2

high fashion

Question 3

widely accepted styles

Answer 3

mass or volume fashion

Question 4

a particular/individual interpretation version, or treatment of a style

Answer 4

design

Question 5

each individual design produced

Answer 5

style number

Question 6

prevailing opinion of what is/what is not appropriate for a given occasion

Answer 6

taste

Question 7

style/design that satisfies a basic need & remains in general fashion acceptance for a period of time

Answer 7

classic

Question 8

fashion that is taken up with great enthusiasm for a brief period of time

Answer 8

fad

Question 9

a general direction/movement

Answer 9

trend

Question 10

over outline, contour, shape, form

Answer 10

silhouette

Question 11

the individual elements that give a silhouette its form/shape

Answer 11

details

Question 12

look/feel of material

Answer 12

texture

Question 13

5 principles of fashion

Answer 13

1. accepting or rejecting styles offered
2. fashion isn’t based on price
3. fashions are evolutionary
4. sales doesn’t change direction of fashion
5. all fashions end in excess

Question 14

5 stage life style

Answer 14

introduction, rise, acceleration, mass acceptance, decline, obsolescence

Question 15

4 factors affecting fashion:

Answer 15

1. market segmentation
2. economic development
3. sociological characteristics
4. psychological attitudes

Question 16

where people live

Answer 16

geographics

Question 17

age, gender, family size, income, occupation, education, religion, ethnicity

Answer 17

demographics

Question 18

lifestyles, attitude

Answer 18

psychographics

Question 19

consumer behavior

Answer 19

behavior

Question 20

5 psychological factors that motivate human behavior:

Answer 20

1. boredom
2. curiosity
3. reaction to convention
4. self assurance/confidence
5. desire for companionship

Question 21

factors influencing movement of fashion:

Answer 21

accelerating factors, retarding factors, recurring fashions

Question 22

predicting the movement of fashion:

Answer 22

identify, determine, investigate, analyze, apply, study, revise

Question 23

theories of fashion adoption:

Answer 23

downward flow- trickle down theory,
horizontal flow- mass market theory trickle across
upward flow- trickle up theory

Question 24

4 levels of fashion business:

Answer 24

primary level (raw materials), secondary level (manufacturers),
retail level,
auxiliary level (ads media)

Question 25

the practice of using another firms successful business model

Answer 25

franchise

Question 26

royalty for the trademark

Answer 26

licensing

Question 27

role of designers; types of designers

Answer 27

high fashion “name” designers,
stylist,
freelance

Question 28

sole proprietorship

Answer 28

keep profits/unlimited financial liability

Question 29

partnership

Answer 29

ease of formation/lack of continuity if partner dies

Question 30

corporation

Answer 30

limited financial liability/difficult & costly ownership