Fall Quarter 22-23 Flashcards
The 3 essential elements of good information are…
- Rich content
- Inviting visualization
- Sophisticated execution
The 4 essential steps to chart data are…
- Research
- Edit
- Plot
- Review
Charting is…
putting series of numbers in close proximity to convey information to reader visually and narratively
what is the upside of using numbers?
looks more concrete and precise
How do you make data speak for itself? Why should you?
No distracting visuals, to highlight the story the data is telling
if you supply the reference point…
you control the message
what is an example of a reference point?
answers may vary
In terms of charting, what is an example of a reference point?
answers may vary
if you are predicting future data, you should always…
define your arbitrary numbers
when is more data good? Why is it bad later on?
during research stage, too much detail might obscure the message of the data during editing
what is serif vs. sanserif
serif has extra strokes, sanserif does not
what is type size and what unit of measurement is used for it?
height of the print block for the letter, points
what is leading?
the vertical distance between the baseline of one line and the baseline of the next line
list the nine rules of type legibility
- leading
- small or condensed
- bold and italics
- all CAPS
- blocks and white print
- hyphenation
- stylized fonts
- types at angle
- tracking
what is the formula for percentage changes?
((old # - new #)/old #)*100%
Explain percentages, percentage points, and basis points
25%, 0.25, 25
Why are baseline numbers important?
show which starting point a percentage change starts
absolute value vs. percentage changes in charts
shape is the same, percentage changes can show baselines
should you average a percentage? how?
only if the bases are the same. if not, you should recalculate the percentages for an average
how do you average percentages?
(c+d)/(e+f) * 100%
how do you calculate a percentage of a percentage?
A/100 * B%
