Fall Quarter 22-23 Flashcards

1
Q

The 3 essential elements of good information are…

A
  1. Rich content
  2. Inviting visualization
  3. Sophisticated execution
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2
Q

The 4 essential steps to chart data are…

A
  1. Research
  2. Edit
  3. Plot
  4. Review
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3
Q

Charting is…

A

putting series of numbers in close proximity to convey information to reader visually and narratively

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4
Q

what is the upside of using numbers?

A

looks more concrete and precise

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5
Q

How do you make data speak for itself? Why should you?

A

No distracting visuals, to highlight the story the data is telling

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6
Q

if you supply the reference point…

A

you control the message

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7
Q

what is an example of a reference point?

A

answers may vary

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8
Q

In terms of charting, what is an example of a reference point?

A

answers may vary

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9
Q

if you are predicting future data, you should always…

A

define your arbitrary numbers

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10
Q

when is more data good? Why is it bad later on?

A

during research stage, too much detail might obscure the message of the data during editing

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11
Q

what is serif vs. sanserif

A

serif has extra strokes, sanserif does not

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12
Q

what is type size and what unit of measurement is used for it?

A

height of the print block for the letter, points

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13
Q

what is leading?

A

the vertical distance between the baseline of one line and the baseline of the next line

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14
Q

list the nine rules of type legibility

A
  1. leading
  2. small or condensed
  3. bold and italics
  4. all CAPS
  5. blocks and white print
  6. hyphenation
  7. stylized fonts
  8. types at angle
  9. tracking
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15
Q

what is the formula for percentage changes?

A

((old # - new #)/old #)*100%

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16
Q

Explain percentages, percentage points, and basis points

A

25%, 0.25, 25

17
Q

Why are baseline numbers important?

A

show which starting point a percentage change starts

18
Q

absolute value vs. percentage changes in charts

A

shape is the same, percentage changes can show baselines

19
Q

should you average a percentage? how?

A

only if the bases are the same. if not, you should recalculate the percentages for an average

20
Q

how do you average percentages?

A

(c+d)/(e+f) * 100%

21
Q

how do you calculate a percentage of a percentage?

A

A/100 * B%