Fajar Secondary Flashcards
State three factors to consider when choosing a location.
- Whether is it centrally located
- The volume of human traffic
- Are there competitors around the area.
Which one of these advertising techniques would be suitable for a business with limited budget? Give two reasons for your answer.
Choice: Internet advertising
Reason 1: Internet advertising can be at no cost when advertising is done through social media.
reason 2: Advertising can be updated on the website.
Explain the purpose of promotion.
To influence the attitudes and behaviour of target customers so that they will buy the products.
What is direct marketing?
Direct marketing is to send customized messages directly to the target customers.
What is public relations?
Activities that communicate messages to the public to create goodwill towards a business, its products and its people.
What is a sales promotion?
Short-term incentives offered to encourage target customers to buy a product.
What is an example optional-product pricing?
For every purchase of bottled drink, customers can pay an additional price for a chocolate bar.
What is an example product-bundle pricing?
Buy any 3 snacks from the selection for just $2.
What is an example promotional pricing?
Fresh prawns selling at 10% below usual price.
What is an example odd-even pricing?
A loaf of bread is selling at $0.99.
What is Postal Survey?
Sending catalogues of products by post and getting the respondents to answer a few questions based on the pictures shown on the catalogues.
What is personal survey?
Getting the customers to give quick answers to simple questions through face-to-face interview.
What is observation?
To find out which brands of products are commonly bought by customers.
What is Internet survey?
Getting the respondents to answer some questions electronically from their home.
