Factors Which Influence Voting Behaviour (Media)

Question 1

Broadcast media Example

Answer 1

TV debates have helped almost 35% of people who watch the debates make up their mind on you to vote for

Question 2

Broadcast media balance Example

Answer 2

Only 20% of people think TV and 2% think radio media have helped them decide who to vote for

Question 3

Print media Example

Answer 3

Combined in 2019 they had a readership of 5 million compared to the labour supporting daily Mirror in sixth place with 500k readers

Question 4

Print media balance Example

Answer 4

In 2015/17 the Sun supported conservatives in England and SNP in Scotland. In 2019 they supported Conservative in Scotland and lost votes

Question 5

New media Example

Answer 5

The labour party claimed to have ‘won’ the social media campaign in 2019 and the largest support amongst young people

Question 6

New media balance Example

Answer 6

In 2017 labour claim to have one online election but the reality is their vote share fell by almost 8% Worst defeat in almost 100 years