factors that influence attitude Flashcards
attitude formation is influenced by
classical conditioning, operant conditioning, social/observational learning, repeated exposure.
classical conditioning
occurs through repeated association of two different stimuli , the learner is passive, and the response is reflexive
neutral stimulus
a stimuli that has no particular response
unconditioned stimulus and response
a stimuli that elicits an unlearnt response (involuntary) the response is a unconditioned response
what happens during classical conditining
The neutral stimulus is paired with the uncoditioned stimulus to proudce a unconditioned response, repeated pairings strengthes the association
after classical conditioning
the neutral stimulus becomes the conditioned stimulus and elicits a conditioned response
condiitoned response
a reaction to the conditioned stimulus without the presense of the uncodointioned stimulus.