Factors That Affect Parties + Their Electoral Outcome

Question 1

Relevance + attractiveness of main policies?

Answer 1

-cons offered ‘get Brexit done’ which resonated with voters in May that labs con rotates Brexit policy didn’t

Question 2

Leadership?

Answer 2

-string personality + good communication skills can make a break election campaign
-May came across as robotic performer 2017 with repeated emph on ‘strong + stable govt’
-contrast — lab corbyn seen as underdog + performed better than expected + went down will with young voters — gained rapturous applause when stage at Glastonbury 2017

Question 3

Party unity?

Answer 3

-although Torres in deep dismay under May - Johnson largely resolved thus by removing whip from 21 rebel MPs + several of whom decided not contest their seats again
-Labour remained heavily factionalised + dodged accusations anti-semitism - number MPs included Lab Austin resigned over the scandal

Question 4

Strength of opposition + its situation?

Answer 4

-2019 Johnson formidable + experiences campaigner by contrast newly elected libdem leader Swindon was less assured + made huge unsuccessful gamble campaigning ‘stop Brexit’ approach without any renegotiation
-cons helped by decision Brexit party not contest Tory-held seats avoiding split in Brexit vote in those constituencies fit its intervention in other seats robbed cons of administratives

Question 5

Electoral systems?

Answer 5

-its impacts + distortions
-libdems particularly disadvantaged — 2019 despite winning over 11% of total vote they were awarded just 1.7% of seats
-cons received just one 43% vote but 56% of seats