Factors Leading To Commercialisation Flashcards
Commercilisation definition
The management of sports for profit. Commercilisation makes sport a mproduct to be bought and sold
Growin public interest and spectatorship
The viewing public has increased creating a largwe market that businesses wish to access to maximise their profits
More media interest
Increased coverage by sky soprts and other dedicated TV and radio channels. Means that sport reaches a wider audience again making jt a target for businesses to use to attract custom
Proffessionalism
Elite sport now a highly serious professional product which is major form of entertainment for many people
Advertisement/sponsorship
Product exposure, major sporting events watched by milliona globalls, businesses pay to get brand name known
Why businesses sponsor sport
Product exposure maximised if sponsee have good public image
Sponering local gives good public image
Sponering companies can gain tax relief
