Factors Effecting Sales Forecasts

Question 1

Types of consumer trends?

Answer 1

• Demographics / uk has ageing pop.
• Globalisation / increase in willingness to buy products.
• Affluence / people becoming wealthier more able to buy luxuries.

Question 2

Types of economic variables?

Answer 2

• Value of the pound / decrease in value of pound makes imports more expensive.
• Changes in taxation.
• Inflation.

Question 3

Competitor variables?

Answer 3

• New products.
• Changing price.
• Promotional campaigns.