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Facebook Blueprint > Facebook Blueprint Flash > Flashcards

Facebook Blueprint Flash Flashcards

1
Q

what is the App Ad Helper?

A

Troubleshooting tool that helps you to determine if your SDK is working correctly.

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2
Q

what are the Facebook advertising policies?

A
  • ads cannot contain personal attributes
  • no adult content
  • no negativity or mention of the Facebook brand
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3
Q

what is Ads Manager?

A

the hub where you manage campaigns for your business - create, edit view, + get reporting

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4
Q

What is Business Manager?

A

The hub where you manage ads manager accounts, apps, pages, and employee permissions. this is where you add agencies/marketing partners and a payment method

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5
Q

What are the 3 campaign buying types?

A
  1. Auction
  2. Reach/Frequency
  3. TRP
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6
Q

Auction Buying

A

you set the bid. offers the most choice, efficiency + good for campaigns with conversion/app install objective. ads are bought in an auction setting and placed across Facebook, Insta, Messenger, and Audience Network

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7
Q

Reach/Frequency Buying

A

lets you plan campaigns in advance with predictable ad delivery and more frequency control. locks in CPM and the system bids for you, good for 200k+ people

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8
Q

TRP Buying

A

eligible campaigns only, fits TV ads to Instagram

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9
Q

What are the 3 components of ad delivery?

A
  1. ad auction
  2. pacing system
  3. advertiser controls
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10
Q

Ad auction

A

facebook ranks ads chosen from an audience to find the user most likely to convert.

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11
Q

pacing system

A

system used to ensure the budget is spent as evenly as possible over set lifetime

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12
Q

advertiser controls

A

a set guide to the auction/pacing system as set by the advertiser

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13
Q

cost control

A

The amount you’re willing to pay per optimization event. A cost control helps Facebook spend your budget on the optimization events best aligned with your goals. It also tells Facebook to stop delivering your ads if continuing to do so would violate your cost control.

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14
Q

bid control

A

advertiser adjusts the max bid amount

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15
Q

list the 3 main campaign objectives

A

awareness, consideration, conversion

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16
Q

dynamic ads

A

Dynamic ads look exactly like other ads but they allow
you to create an ad template that automatically uses
images and details from your catalog for items you’d
like to advertise.

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17
Q

catalog sales objective

A

reach target audience with items you already have in inventory

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18
Q

what are the different types of data sources?

A

facebook pixel, facebook SDK, offline conversions

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19
Q

what is the facebook pixel?

A

a piece of code that you place on your website to see how people interact with your ad (similar to DSP pixels)

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20
Q

steps to create a facebook pixel

A
  1. create a pixel in ads manager
  2. add the pixel code to FB’s website/partner platform
  3. confirm the pixel is working
  4. add a standard or custom event
  5. start using
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21
Q

what is an automatic event in a facebook pixel?

A

default actions measured by the pixel such as “actions taken from mobile”

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22
Q

what is a standard event in a facebook pixel?

A

logged actions that are predefined by facebook. examples include purchase, add to cart, and lead. used in most campaigns

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23
Q

what is a custom event in a facebook pixel?

A

logged actions that you define. used to measure custom conversions

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24
Q

examples of custom events within a facebook pixel

A

offer a discount to cart abandoners, text users who have abandoned their cart, change ad creative depending on the action taken

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25
Q

what is the facebook SDK?

A

analytics tool/pixel that enables you to capture and measure the actions taken in your APP

26
Q

steps to create a facebook SDK

A
  1. register your app with facebook
  2. associate your ad account with your app
  3. download and add the SDK to your app
  4. confirm the SDK is working with ad helper
  5. add app events to your app
  6. start using
27
Q

app ad helper

A

troubleshooting tool that helps determine if the SDK is working correctly

28
Q

app event optimization (AEO)

A

enables you to find people who are more likely to take valuable actions such as purchasing an item or booking a trip

29
Q

what is deep linking

A

allows you to lead users to a specific destination within the mobile app once they click your ad

30
Q

what is offline conversions?

A

an analytics tool that enables you to connect offline events info (CRM data) to facebook. facebook matches this data to offline activity

31
Q

steps to implement offline conversions

A
  1. create an event set and assign it to your ad account
  2. enable auto tracking
  3. create offline event-based custom audiences
  4. run campaigns across FB/Insta/Audience Network
32
Q

events manager

A

tool where you troubleshoot offline conversions

33
Q

what do you need to access reporting data?

A

must have the facebook pixel on your website, SDK on your app, or offline conversions info uploaded

34
Q

what are the 3 types of facebook audiences?

A

core audiences, custom audiences, lookalike audiences

35
Q

core audiences

A

information is pulled from what people share in their profiles and behavior on the platform

36
Q

custom audiences

A

information is from advertisers that they have accessed in a privacy-safe way

37
Q

lookalike audiences

A

sophisticated modeling that identifies users who share similar likes/interests as current audiences

38
Q

what are some targeting best-practices

A
  1. avoid audience overlap - limit ad sets that target the same people
  2. exclude strategically - exclude custom audiences, LALs, loyal + existing customers from a broader ad set.
  3. avoid narrow targeting
39
Q

what are the 4 types of ad placements

A

facebook, instagram, audience network (native, banner, in-stream vid), messenger

40
Q

automatic placements

A

this is recommended - ads are delivered through all placement types

41
Q

manual placements

A

you choose where exactly your ads will run

42
Q

optimization for ad delivery

A

for every campaign, you select an optimization for ad delivery depending on what your goals are. this efficiently spends your budget

43
Q

types of optimizations for ad delivery

A

landing page views, clicks, impressions, unique reach, leads/replies, value

44
Q

what is campaign budget optimization?

A

HIGHLY recommended. a setting at the campaign level that pushes budget automatically towards top-performing ads sets

45
Q

what are the 4 bid strategies

A

lowest cost, cost cap, target cost, bid cap

46
Q

lowest cost

A

A bid strategy that prioritizes spending your entire budget by targeting lowest cost bids. Trades cost control for low bid opportunities

47
Q

cost cap

A

A bid strategy that enables you to set a maximum average cost per optimization event for an ad set. Limit on how much you’re willing to pay for a conversion, cost fluctuates under that cap. most you wanna pay per conversion

48
Q

target cost

A

A bid strategy that enables you to prioritize getting a stable cost per optimization event. Facebook will try to keep costs as close to the amount you want as possible. Costs stay fixed as budget increases

49
Q

bid cap

A

A bid strategy that lets you set a maximum bid Facebook can use in each auction. FB then bids below that amount, similar to the “can not exceed” setting in the DSP and second-price bidding

50
Q

what are the different ad formats offered from facebook

A

single image, single video, carousel, collection, slideshow, instant experience

51
Q

carousel

A

Promotional content that displays multiple images or videos that scroll from left to right.

52
Q

collection

A

An assembly or grouping of promotional items that may be systematically ordered. pairs a video with 4 product images

53
Q

slideshow

A

A type of video that’s created using still images or videos, and may contain a music soundtrack.

54
Q

instant experience

A

An interstitial landing page that loads instantly when someone taps on an ad on Facebook or Instagram. They are only supported on mobile
placements and devices.

55
Q

Club Soda is an artisanal carbonated beverage company that is well– known in the beverage industry. It wants to share its new, exclusive flavor so people keep it top of mind when they go to the grocery store.

A

brand awareness

56
Q

Spruce manufactures soap dispensers that can be reused as home decor. Spruce’s goal is to expose as many people as possible to its line of products and share a little about the products’ eco–friendly benefits.

A

Reach

57
Q 
The fashion retailer
Wind and Wool, wants
to reach people who
have previously shown
interest in the brand.
The company wants
to re-connect with
people who have
asked questions about
products via Messenger.
The goal is for people
to learn more about
the merchandise the
company offers.
A

Messages

58
Q 
Mangata and Gallo is a
well–established online
jewelry retailer with a
large customer base.
The company’s goal
is to increase sales of
its new diamond ring.
Using the Facebook
pixel, the company
wants to reach people
who have placed the
ring in their cart on
their website, but have
not completed the
purchase. The goal
is to turn potential
purchases of the ring
into real sales.
A

conversions

59
Q 
Feroldi’s sells a wide
variety of beauty
products from its
online website. The goal
is to increase average
purchase value, so the
company wants to
retarget past customers
with products similar
to what they’ve
purchased in the past.
The company wants to
leverage the hundreds
of products it offers,
the insights received
from its pixel and the
power of dynamic ads
to avoid the heavy lift of
setting up retargeting
campaigns manually
A

catalog sales

60
Q

custom events

A

actions people take on your website - you can create custom audiences with custom events. installed w code

61
Q

custom conversions

A

also actions that people take on your website that you can use as a campaign/ad set optimization for conversion. use to optimize NOT create audience. you need to use an event to create a custom conversion

Facebook Blueprint (1 decks)

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