Extras for Exam Flashcards
Customer Service
Responding to the needs and problems of the customer. Central to this response is making sure the desired product is delivered at the appropriate place at the right time
shareholders
the owners of the company
Logo
A graphical representatation that identifies a business product
Media Richness
The ability of a communication method to best convey a message
Marketing Concept
That a customers needs and wants are met while achieving the business’ objectives
Advertising
Paid non-personal messages communicated through mass media to the public
Exports
Goods or services sold by one country to individuals, businesses or governments in another country with the aim of extending sales and market penetration
Flack
A person who engages in unethical and socially irresponsible practices
Fair Trade
Trade that takes place without any restrictions such as tariffs
