Extra Credit Quiz 1 Flashcards
3 ways to improve public health
- modify individual lifestyle behaviors
- improve social & economic conditions
- reforming social policies
social marketing
influence acceptability of social ideas by promoting a product or brand
4 Ps
product, price, place, promotion
Audiences
primary, secondary, tertiary
Segmentation
x
Targeting
focusing on a segment of the population that has similar characteristics
Tailoring
an individualized targeting approach
Primary audience
beneficiary; person directly affected
Secondary audience
friends, family
Tertiary audience
HCPs, gatekeepers
Demographic targeting
a behavioral targeting method that customizes messages to consumers based on demographic information
Behavioral targeting
a method that displays relevant ads and marketing messages to users based on their web-browsing behavior
Audience segmentation
division of audience in smaller groups with similar characteristics
strongest points of the messages are at the beginning of the message? T/F
T
Positioning
the ability to influence consumer perception
