External influences (P1) Flashcards
Paper 1
Exchange rate
the value of a foreign currency measured against another currency
When the pound is strong what happens to imports
Imports are cheap
When the pound is weak what happens to imports
Imports become more expensive
Inflation
the persistent rise in general prices overtime
Deflation
the persistent fall in general prices overtime
disinflation
prices are rising but at a slower rate.
How is inflation measured
CPI- measures the change in price of a basket of 650 goods
RPI- takes into account of mortgage repayment
Pestle
Political Economic Social Technological Legal Environmental
What does pestle measure
external environment
Factors affecting PED
availability of substitutes
price of competitor goods
Branding
purchasing power parity
The exchange rate that equalizes the purchasing power in two economies
GDP per capita
national income divided by the population
push factors in a market
- saturated markets (lots of seller and few buyers)
pull factors into a market
- economies of scale
- risk spreading
- low costs of factors of production
- government incentives
reasons for globalisation
- containerisation
- internet making it easier to target global markets
- free trade agreements
offshoring
internal growth which involves moving parts of the business overseas
outsourcing
when an external firm is used to complete business functions
porters five forces definition
it can help inform a business whether the market they are going to enter is likely to be profitable
what are porters five forces
- buyer power
- supplier power
- threat of entrants
- threat of substitutes
- competitive rivalry.
what is supplier power
the influence providers have over the price that consumers have to pay for raw materials.
if there is a limited number of suppliers they may have greater power and may be able to change higher prices as a result
globalisation
is the increasing flows of goods/ services, capital and labour across international boarders
factors contributing to globalisation
- reduced cost of transport (as a result of containerisation)
- more free trade agreements
- growth of e-commerce
what theory goes against a business being ethical
the shareholder concept
what does the shareholder concept suggest
the one responsibility that a business has it to maximise profit within the legal framework.
Suggesting ethics are irrelevant