External influences (P1) Flashcards
Paper 1
Exchange rate
the value of a foreign currency measured against another currency
When the pound is strong what happens to imports
Imports are cheap
When the pound is weak what happens to imports
Imports become more expensive
Inflation
the persistent rise in general prices overtime
Deflation
the persistent fall in general prices overtime
disinflation
prices are rising but at a slower rate.
How is inflation measured
CPI- measures the change in price of a basket of 650 goods
RPI- takes into account of mortgage repayment
Pestle
Political Economic Social Technological Legal Environmental
What does pestle measure
external environment
Factors affecting PED
availability of substitutes
price of competitor goods
Branding
purchasing power parity
The exchange rate that equalizes the purchasing power in two economies
GDP per capita
national income divided by the population
push factors in a market
- saturated markets (lots of seller and few buyers)
pull factors into a market
- economies of scale
- risk spreading
- low costs of factors of production
- government incentives
reasons for globalisation
- containerisation
- internet making it easier to target global markets
- free trade agreements
offshoring
internal growth which involves moving parts of the business overseas