External Influences- Demand and Supply Flashcards

1
Q

define demand?

A

the amount of a good/ service that customers are willing and able to buy at any given price

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2
Q

define supply?

A

the amount of a good/service that sellers are willing and able to sell at any given price

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3
Q

define equilibrium?

A

the situation in a market where demand is equal to supply ie. both parties are happy to pay and supply

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4
Q

explain the relationship between demand and price?

A

inverse relation

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5
Q

what happens if a business ignores equilibrium and sells for a low price?

A

the business will face a shortage

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6
Q

what happens if a business ignores equilibrium and sells for a very high price?

A

the business will face an excess

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7
Q

explain the effects on price and quantity supply of excess in demand in the market?

A

prices increase (people willing to pay more)
quantity supplied will increase

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8
Q

explain the effects on price and quantity demanded of excess supply in the market?

A

prices decrease (business need to sell all products)
higher demand with lower prices

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9
Q

determinants of demand?

A
  • income
  • population
  • price of substitutes/ complements
  • trends
  • wealth
  • advertising
  • demographic changes
  • government actions
  • price
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10
Q

what happens to the demand curve if the price changes?

A

customers will move along the existing curve

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11
Q

what happens to the demand curve if any other demand factors change? (NOT PRICE)

A

it will create a new curve, right shift for a positive change, left for a negative

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12
Q

determinants of supply?

A
  • price
  • costs
  • taxes
  • subsidies
  • price of other products
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13
Q

what is the relationship between price and supply?

A

if price goes up supply does too (vice versa)

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14
Q

define wealth?

A

accumulation of value of assets (not liquidised cash)

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15
Q

define substitutes?

A

products acting or serving in place of another

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16
Q

define complements?

A

products bought together with other products

17
Q

define taxes?

A

compulsory payment to the government by businesses and individuals

18
Q

define subsidies?

A

payment from government to encourage supply (grant not a loan)

19
Q

relationship between supply and taxes?

A

inverse relation

20
Q

relationship between supply and subsidies?

A

if subsidies goes up, supply goes up (vice versa)

21
Q

changes to equilibrium- what happens when then is a positive change in demand?

A

a price increase is needed because there may be a shortage, this is because more people can afford it.

22
Q

changes to equilibrium- what happens when costs go down?

A

businesses can afford to lower their prices, customer demand has not changed but they need to sell the units supplied so prices drop.

23
Q

define price elasticity?

A

price elasticity of demand shows how responsive demand is to a change in price

24
Q

define inelastic demand?

A

quality demanded is insensitive to a change in price

25
Q

what does the inelastic demand curve look like?

A

steeper

26
Q

define elastic demand?

A

quantity demanded is sensitive to a change in price

27
Q

what does the elastic demand curve look like?

A

flatter

28
Q

why are some products inelastic?

A
  • there are no substitutes
  • it is a necessity product
29
Q

why are some products elastic?

A
  • there are plenty of substitutes
  • it is a luxury product
30
Q

what factors make demand inelastic?

A
  • number of substitutes available
  • degree of necessity
  • whether the good is subject to habitual consumption
  • peak and off-peak demand
31
Q

what do suppliers need to do when there is an excess?

A

lower their prices to re-establish equilibrium

32
Q

what do suppliers need to do when there is an shortage?

A

raise their prices to re-establish equilibrium