✓External Influences (Chapters 13 - 21) Flashcards
Chapter 13
What is the difference between a physical and a non-physical market?
•Physical: markets where a buyer has a face-to-face contact with the seller.
•Non-physical: sellers compete with each other, but don’t meet their buyers face-to-face.
Chapter 13
What is meant by a market?
Any situation where buyers and sellers are in contact in order to establish a price.
Chapter 13
Why is the market price important for a business?
•Because each business has competition, it can’t charge a price that is too far from the market price for the product.
•Market price affects a business’s mark-up.
Chapter 13
What is a mark-up?
The difference between the cost of producing an item and the price at which it is sold.
Chapter 13
What are the different classes of the market and how do they differ?
•Competitive: large number of firms producing a similar product who are competing to meet the needs of a large number of consumers.
•Monopoly: a market controlled by a single business known as the monopolist, and it can control the market as it is the only supplier of the product.
•Monopolistic competition: a large number of businesses and consumers however, the business are competing not in raising prices but by using non-price methods such as a loyalty card or brand name.
•Oligopoly: a market that is dominated by a few large firms. There might be smaller firms, but the oligopolists are the main players.
Chapter 13
What is market dominance and how is it usually calculated?
Market dominance is a measure of the strength of a business and its product(s) relative to the competition. The most obvious way to calculate it is by considering the market share that the product controls in a particular area.
Chapter 13
How might a business increase its market share?
•Being aware of and meeting customer needs.
•Selling more to existing customers.
•Having a clear market plan.
Chapter 13
What is meant by ‘barriers to entry’?
The factors that could prevent a business from entering and competing in a market
Chapter 13
What are some of the known barriers to entry for a business?
•Large start-up costs.
•Legal restrictions (e.g. a patent or government restrictions).
•Inability to achieve economies of scale.
Chapter 13
What is meant by ‘barriers to exit’?
The factors that could prevent a business from leaving a market, even if it would like to.
Chapter 13
What are some of the known barriers to exit for a business?
•High redundancy/cost.
•Contracts with suppliers need to be respected.
•Difficulty in selling off expensive plants and machinery.
Chapter 13
What is meant by organic growth?
A type of growth that is achieved by increasing the firm’s sales, which comes from selling more to existing customers, finding new customers, or both.
Chapter 13
What is meant by inorganic growth?
When a business merges with or takes over another business.
Chapter 13
What is the difference between mergers and acquisitions (takeovers)?
•A merger involves two companies joining together to form a new larger business.
•A takeover involves acquiring control of another company by buying a majority of its shares.
Chapter 13
How can a smaller firm compete in a market which has a dominant firm operating in it?
•Compete in a niche in the market, rather than the whole market.
•Offer better customer service.
•Offer longer opening hours.
Chapter 13
What is the CMA and what is its purpose?
Competition and Markets Authority (CMA) investigates dominant businesses in a market and enforces competition laws.
Chapter 13
How can a business be punished for using anti-competitive practices in a market?
•The business(es) involved can be fined up to 10% of their global turnover.
•Individuals can be disqualified from being a company director.
•Customers and competitors of the firm(s) involved can sue for damages as a result of being affected by such behaviour.
Chapter 14
What is meant by ‘Demand’?
‘Demand’ or ‘Effective demand’ refers to the quantity that people in a particular market can and will purchase at each price.
Chapter 14
What is meant by ‘Supply’?
It refers to the quantities that are offered for sale by businesses at each price.
Chapter 14
What is the Equilibrium price?
The price at which the consumers’ demand coincides with what businesses are prepared to supply. The situation in a market where demand is equal to supply.
Chapter 14
What are the key features of excess demand and excess supply?
•Excess demand: generally wanted by the business as it allows for more profits, lower price for the product, supply is lower.
•Excess supply: not wanted by the business, demand is lower than supply meaning there are additional storage costs and a need to lower the price
Chapter 14
How do businesses and consumers respond to changes in price?
•Businesses respond by adjusting their supply plans, increasing or lowering the output to maximise profits.
•Consumers respond by increasing or decreasing demand. They won’t buy products that they feel are too expensive.
Chapter 14
What are some of the factors that determine demand?
•Price.
•Income.
•Wealth (combined value of savings, shares owned, your house etc.).
•Taste and fashion.
•Advertising, promotional offers and public relations.
Chapter 14
What is a substitute?
An alternative product that serves the same function.