External influences- Blackwell Flashcards
The definition of demand
The amount of a good/service that customers are willing and able to buy at any given price.
Definition of supply
The amount of a good/service that sellers are willing and able to sell at any given price.
Equilibrium price
The situation in a market where demand is equal to supply ie both parties are happy. In theory, customers can buy what they want and shops have no unsold stock.
Which way does a positive impact shift the curve?
To the right
Which way does a negative impact shift the curve?
To the left
What are the demand factors?
Wealth, taste and fashion, advertising, promotional offers and public relations, demographic changes, government action and the price of other products
How is a change in price shown on a curve?
It is shown on the existing curve.
What are the supply factors?
Price,costs,taxes,subsidies,price of other products.
What happens if there is a excess supply?
Suppliers will reduce the cost to make customers buy it. They will then reduce the supply as they want to sell the most at the highest price.
What will happen when there is excess demand (a shortage)?
The demand will push the price up, making suppliers want to supply more and bringing the price closer to equilibrium.
What does the line look like when it is an inelastic demand curve?
Steep.
What does the line look like when it is an elastic demand curve?
Flatter.
State four factors that make demand inelastic.
The number of substitutes, the degree of necessity, if it is subject to habitual consumption, peak and off peak demand.
Definition of elasticity of demand.
Measures how sensitive quantity demanded is to a change in price.
Definition of inelastic demand.
The quantity demanded is insensitive to a change in price.
Definition of elastic demand.
Th quantity demanded is sensitive to a change in price.
Definition of competition.
Rivalry amongst sellers.
Definition of a market.
It is any situation where buyers and sellers are in contact in order to establish price.
Definition of an online market.
Physical products shipped to you.
Definition of a digital market.
Things that can be downloaded onto a device.
Definition of market price.
A price range in a market at which consumers are prepared to buy.
Definition of mark up.
The difference between the cost of producing a product an item and the price at which it is sold.
Definition of a competitive market.
A market where there are a large number of sellers. Businesses mainly compete on price.
Definition of a monopoly.
A market dominated by one seller or one firm that has over a 25% market share.
What prices do competitive market businesses sell at and monopoly businesses sell at?
Competitive- low (usually)
Monopoly- high (not always)
Reasons why prices in a monopoly may not always be high.
Economies of scale and to force a new business out of the market.
Definition of economies of scale.
They arise when unit costs fall as output rises.
How are unit costs calculated?
Total production costs in period/ total output in period.
Features of a monopoly.
Higher prices, lower quality goods, little choice for customers, high barriers to entry.
Definition of a oligopoly.
When the market is dominated by a few firms eg the mobile phone network market- o2, EE, sky.
Features of an oligopoly.
Prices are high and similar, high barriers to entry, products are similar, businesses compete on non price difference, may force new firms out of the market.
What is collusion.
A secret agreement. Companies cooperate for their mutual benefit eg to influence prices to prevent fair competition.
Definition of monopolistic competition.
A market structure with many competing firms each of whom supplies a slightly different product (non price difference).
Definition of market size.
The collective value of the goods/ services that buyers purchase.
Definition of market growth.
The percentage change in the size of the market, measured over a specific period.
Definition of market share.
Percentage of total sales that a business has in a specified market.
What options does a business have in a shrinking market.
- Adapt to a changing market- customers off competitors.
2. Enter a completely new market.
Why might a firm enter a market?
Satisfy an interest, fill a gap, achieve social objectives, gain profit, diversify from another market
What are some barriers to entry?
Large start up costs, break customers loyalty, inability to gain eos , a price war may be started, legal restrictions
Barriers to exit
Difficult to sell capital, high redundancy costs, contracts wit suppliers have to be honoured
Definition of market dominance.
A measure of market share compared to competitors.
Definition of market power
The ability of a firm to influence or control the terms and conditions on which goods are sold and brought.
Definition of a merger
When two often equal businesses agree to join together as one business.
Definition of a takeover (acquisition)
When an often larger business takes over another smaller business.