External influences Flashcards
What are the different types of market structures in order?
Monopoly,Duopoly, Oligopoly, Monopolistic Competition, Competitive market, Perfect market
Whats a monopoly?
A single firm supply a whole market, must have at least 25% market share
What is a duopoly?
When two firms control the market, e.g. cola market (Pepsi and Coke)
What is a oligopoly?
Several large firms dominate the market e.g. supermarkets
What is monopolistic market?
Many small firms maintain control of the market, restaurant chain
What is a competitive market?
Many firms control the market with intense price competition, low product differentiation.
What is a perfect competition market?
All products are identical, with many buyers and sellers having to accept the price.
What is meant by barriers to entry?
The factors that could prevent a business from entering and competing in a market.
What is meant by barriers to exit?
The factors that could prevent a business from leaving a market even if it wants to such as having high amount of specialized assets that are hard to sell making exit not viable.
What is meant by a market?
Any situation where buyers and sellers are in contact in order to establish a price.
How is market price determined?
Demand, Supply
What is equilibrium price?
The price at which the consumers demand is equal to what the business is prepared to supply.
What are the factors that determine demand?
Price, Income, Wealth,Advertising, Promotional offers, Taste and fashion, Demographic changes, Government action, amount of substitutes.
What are complements?
Products that are joint in demand that is when a product is bought is the other, e.g. DVD players and DVDs.
What are the factors that determine supply?
Price, Costs, Tax, Subsidies.