External Influences Flashcards
Competition
Rivalry between businesses who are similar
Market
Buyers and sellers come in contact in order to establish a price
Market price
The price range in a market which consumers are prepared to pay
Mark up
Difference between the cost of producing an item and the price at which it is sold
Competitive market
Market with lots of sellars in
Monopoly
A market dominated by 1 seller
Economies of scale
The arise when unit costs fall as output prices
Oligopoly
Market is dominated by a few firms
Monopolictic competition
Non price differences. There are lots of businesses,lots of similar branded products
What % of the market share do firms need to be a monopoly
25%
Name 3 key features of monopolistic competition
Lots of firms
Low prices
Advantage over another
market size
Number of individuals in a market who are potential buyers of a product
Market growth
Increase in demand for a business product
Market share
The share of the trade market that is owned by a business
Name 6 strategies to increase market share
Clear market plan Pricing Merge with a competitor Beware of customer needs Sell to existing customers
Market dominance
The measure of strength of a business and its products relative to competition
Barrier to entry
Factors which could prevent a firm from entering a market
Name 5 barriers to entry
Large start up costs
Breaking customer loyalty
Inability to gain economies of scale
Legal restrictions e.g patents
Barriers to exit
Factors that could prevent a firm from leaving a market
Name 3 barriers to exit
Selling off capital stock
High redundancy costs
Contracts with suppliers
Stake holder
A group who are interested in a business
Merger
This is when a company joins together to form a new larger business
Acquisition
Where control of another company is achieved by buying a majority of its shares
Name 5 advantage of merging/ acquisition
Greater reach throughout area. Expands commercial sectors Acquire new skills Eliminate competition Increase market share