external influences Flashcards
market size
collective value of goods and services that buyers purchase
market growth
percentage change in size of the market (over a period from of time)
competition
rivalry between sellers
market
any situation where buyers and sellers establish a price
online
purchase and deliver physical item
digital
purchase and download a digital product
barrier to entry
factors that prevent a firm from entering and competing in a specific market
barriers to entry examples
large start up costs
inability to gain EOS
Price wars
Legal restrictions
monopoly
dominated by one seller (more than 25%)
competitive market
large number of sellers
monopoly characteristics
low number of firms
high prices
EOS
drive out comp with low prices
high barriers to entry
competitive market characteristics
high number of firms
low prices
low barriers to entry
oligopoly
dominated by a few firms (top 5 firms account for 60% of market size)
oligopoly characteristics
similar products
non price differences
relatively high prices
collusion
relatively high barriers
monopolistic competition
many firms each supplying a slightly different product
monopolistic characteristics
several firms
relatively low prices
relatively low barriers
barriers to exit
factors that prevent a firm from leaving a market
barriers to exit examples
selling of capital is hard
high redundancy costs
contracts with suppliers
leases with landlords
market dominance
a measure of market share compared to competitors
mergers
two companies join to make a new company
acquisition/takeover
buying the majority of another company’s shares and talking control
synergy
business perform better and are more valuable when together than when independent
external growth benefits
new management skills
increased revenue
increased efficiency
EOS
external growth drawbacks
DOS
may take on extra debts
redundancies
higher prices
monopolies
organic growth
expansion from within
organic growth examples
open new stores
launching new products
employing more workers
increasing production capacity
investing in new tech
launching existing products into new markets
organic growth advantages
cheaper than external/inorganic
more controlled
maintain current management style
financed using profits
less disruptive
organic growth disadvantages
slower than external
can’t compete without external growth
market size is not affected
if already leader, less growth opportunity
what Competition Markets authority do
investigate mergers and acquisitions that could lead to monopolistic characteristics
incriminate individuals who commit offences
enforce legislation to tackle anti competitive and anti choice practices
CMA sanctions
fined up to 10% of global turnover
can be sued for anti competitive behaviour
individuals can be disqualified
individuals can be fined or improved if they do not comply
impacts of regulation
encourages competition
increased quality
wider range of choice
lower prices
lower barriers to entry
STEEPLE
social
technological
economic
ethical
political
legal
environmental
gdp
total value of output produced in a year by an economy