External Factors Flashcards

1
Q

What are EXTERNAL Factors

A

key factors a business has no control over

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2
Q

What are the EXTERNAL Factors referred to

A

PESTEC

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3
Q

What are the EXTERNAL Factors

A
.political
.economic
.social
.technological 
.environmental
.competitive
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4
Q

POLITICAL

A

decisions made by the government, for example:
.changes to laws- health and safety
.new legislation- smoking ban, minimum wage
.alterations to fiscal policies- changes to tax rates
.government targets- recycling

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5
Q

ECONOMIC

A

anything that encourages/discourages people to buy due to the state of the economy
for example: Boom(increasing prices=increased profit) , Recession(take advantage of low credit rates), Recovery(sales increase as ore employment/ spending)

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6
Q

What are the impacts of ECONOMIC POLICY on a business

A
  1. FISCAL POLICY
    .increasing TAXs- customers have less money to spend
    .increasing VAT-selling price may be raised
    .increasing COROPORATION TAX- will reduce profit by year.
    2.MONETARY POLICY
    .increase/decrease interest rates
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7
Q

SOCIAL

A

.the social factors are the ways in society changes and the need for businesses to adapt to suit
.it can involve changes in the demographics, characteristics or culture of a population as well as changes in what consumers buy when they buy it

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8
Q

TECHNOLOGY

A
investing in new technology can give a business a competitive edge 
increased use of:
.social media 
.smartphones 
.e-commerce (website)
.order tracking 
.mobile pay(apple pay)
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9
Q

What ways can Environmental factor arise

A
  1. the ways in which the natural environmental impacts organisations
  2. the ways that organisations can impact the environment by acting in an ethical and environmentally friendly way
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10
Q

ENVIROMENTAL

A
environmental factors include:
.weather
.recycling
.pollution & carbon emission
.reduce packaging
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11
Q

How can businesses compete with other businesses

A

.after prices charged to attract new customers
.bring out improved versions of products
.launch new marketing campaign
.introduce better customer service and support

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12
Q

What are the impact competition has on businesses

A

.organisations cant participate in cartels
.the CMA can block any mergers likely to lead to any significant loss in competition
.consumers are protected from unfair practices such as hidden charges

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