External Factors Flashcards
What are EXTERNAL Factors
key factors a business has no control over
What are the EXTERNAL Factors referred to
PESTEC
What are the EXTERNAL Factors
.political .economic .social .technological .environmental .competitive
POLITICAL
decisions made by the government, for example:
.changes to laws- health and safety
.new legislation- smoking ban, minimum wage
.alterations to fiscal policies- changes to tax rates
.government targets- recycling
ECONOMIC
anything that encourages/discourages people to buy due to the state of the economy
for example: Boom(increasing prices=increased profit) , Recession(take advantage of low credit rates), Recovery(sales increase as ore employment/ spending)
What are the impacts of ECONOMIC POLICY on a business
- FISCAL POLICY
.increasing TAXs- customers have less money to spend
.increasing VAT-selling price may be raised
.increasing COROPORATION TAX- will reduce profit by year.
2.MONETARY POLICY
.increase/decrease interest rates
SOCIAL
.the social factors are the ways in society changes and the need for businesses to adapt to suit
.it can involve changes in the demographics, characteristics or culture of a population as well as changes in what consumers buy when they buy it
TECHNOLOGY
investing in new technology can give a business a competitive edge increased use of: .social media .smartphones .e-commerce (website) .order tracking .mobile pay(apple pay)
What ways can Environmental factor arise
- the ways in which the natural environmental impacts organisations
- the ways that organisations can impact the environment by acting in an ethical and environmentally friendly way
ENVIROMENTAL
environmental factors include: .weather .recycling .pollution & carbon emission .reduce packaging
How can businesses compete with other businesses
.after prices charged to attract new customers
.bring out improved versions of products
.launch new marketing campaign
.introduce better customer service and support
What are the impact competition has on businesses
.organisations cant participate in cartels
.the CMA can block any mergers likely to lead to any significant loss in competition
.consumers are protected from unfair practices such as hidden charges