External environment Flashcards
business environment
the surrounding conditions in which the business operates. can be divided into two categories: internal and external environment
external environment
consists of operating and macro environments, little to no control over
internal environment
consists of factors business most control/some control over
operating environment
refers to the stakeholders the business interacts with in conducting its business. has a direct impact on the operations of the business. little control
planning
is the process of setting goals/objectives, and deciding how they will be achieved
interest rates affects on planning
high interest rate - loan repayments increase. less likely to borrow + business makes large profit
low interest rate - business loans more affordable loan repayments lower. more likely to borrow money. expansion more likely to occur as owners more confident they can borrow money and afford to ‘service their loan’
high - loan + business makes large profit
low - loan + expansion + borrow money
tax rates (economic conditions)
- the percentage of income/value of good, service or asset paid as tax
- tax rates on certain activities affect owner decisions when planning.
- e.g. activity option that offers tax reductions may be attractive option in planning
on certain activities affect planning + tax reductions attractive
business and consumer confidence levels (economic conditions)
- how they are feeling about economy.
- high business confidence - reflected in decisions made when planning e.g. owner could plan to expand the business, take on more debt or employ more workers
- high consumer confidence - consumers optimistic about financial condition and their ability to find/maintain employment. more likely to make purchases
high - owner confident + expand
low - optimistic financial conditions + makes purchases
values and beliefs (sociel attitudes and behaviours)
shared principles and morals of a group/society, including protecting environment and expectation businesses will contribute positively to society
principles/morals of society + environment + society
trends (societal attitudes and behaviours)
trend - general direction which people’s behaviour in society is developing/changing. e.g. changing demographics and workplace culture
direction behaviour in society developing + demographics + workplace culture
global issues affect on planning
owner needs consider global issues like overseas competitors and markets, offshoring labour, exchange rates, protection of intellectual property at a global level and online sales
overseas competitors
owners who compete with them need competitive advantage based on strengths business, and reducing costs/improving quality of product. may also plan to differentiate their goods and services from other businesses.
competitive advantage + costs + quality + differentiate goods
overseas markets
selling goods/services to overseas markets spreads the business’ risk and allows it to grow.
issues - transportation and distribution, conversion of currency, taxes and duties, marketing and packaging requirements and different customs and cultures
offshoring labour
- moving some of a business’ processes or services to same or another business located overseas.
- do this to take advantage of lower costs, including labour and transportation, more favourable economic conditions in other countries
explain (definition) why ashburton cycles would need to consider exchange rates when planning their business
- a depreciation (a fall in the value of a country’s currency in relation to another country) make exports cheaper and imports more expensive. exporting businesses benfit. manufactures importing goods face increasing costs
- an apreciation (an increase in the value of a countrys currency in relation to another country) exports more expensive and imports cheaper, reduces competitiveness of businesses that export.