Extent (How Much) Decisions Flashcards
Average costs are irrelevant to
an extent decision
Average costs hide fixed cost by
combining them together with variable costs
If marginal costs is above the average,
then the average increases with output.
Marginal analysis is the process of
breaking down decisions into small steps and computing the costs and benefits of taking another step.
Marginal Cost (MC)
is the additional cost incurred by producing and selling one more unit.
Marginal Revenue (MR) is
the additional revenue gained from selling one more unit.
MR > MC,
then sell more
MR < MC,
then sell less
MR = MC,
selling the right amount (max profit)
The difficulty applying marginal analysis
is measuring the marginal costs and benefit of an additional step.
Customer acquisition is the cost of change
divided by new customers
Marginal analysis only points you in the right direction because
marginal cost and benefit have to be recomputed after each step.
Shirking is the decision to
yield the highest value, low cost goods
Incentive pay leads to
inequality among workers
Incentive pay criticisms mistake
procedural fairness with outcome equality