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Business 1.3 > Extension Strategies > Flashcards

Extension Strategies Flashcards

1
Q

Extension Strategy

A

Medium to long-term plan for extending the life cycle of a product

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2
Q

Changes to the product (3)

A

Add extra functions or features
Changing ingredients/ materials
Launching slightly different variants on the product- shapes/sizes etc.

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3
Q

Changes to promotion (3)

A

Targeting a different market segment
Finding new users for the product
Increasing use of the product among existing customers

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Business 1.3 (3 decks)

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