Explanations of Conformity Flashcards
1
Q
Who made the two process theory?
A
Deutsch and Gerard- 1955
2
Q
When does ISI usually occur?
A
When: the situation is new, the situation is ambiguous, someone else present is regarded as an expert
3
Q
What type of conformity does ISI link to?
A
Internalisation
4
Q
When does NSI usually occur?
A
When: seeking approval from strangers, a stressful situation
5
Q
What type of conformity does NSI link to?
A
Compliance
6
Q
What do NSI and ISI stand for?
A
Normative Social Influence and Informational Social Influence
