Explanations for Gambling Addiction: Learning Theory Flashcards
How does the Learning Theory explain gambling?
A behaviour subject to reinforcement which strengthens gambling tendencies.
What are the principles of operant conditioning?
- If a behaviour’s positively reinforced, it’s more likely to be repeated & become more frequent.
- If behaviour’s punished, it’s less likely to be repeated.
What do Skinner (1953) and Griffiths (2009) each say about gambling addiction?
- Skinner - gambling behaviour is a function of previous reinforcement (initial success - more likely behaviour will continue)
- Griffiths - may become addicted due to:
1. physiological rewards (buzz from winning)
2. psychological rewards (near miss buzz)
3. social rewards (peer/mechanical praise)
4. financial rewards (if they win)
Why don’t losses (punishments) put gamblers off?
- The reward & positive reinforcement for gambling is immediate (time contiguous) so association is greater.
- Even though you can lose & receive immediate punishment, the overall negative feeling doesn’t arise until there’s been series of losses.
What is partial reinforcement?
When a behaviour isn’t rewarded every time but the rewards come according to a schedule (wins follow some bets but not all)
What is variable reinforcement?
A type of partial reinforcement where wins occur after an unpredictable number of bets.
What are the 4 different schedules of partial reinforcement?
- Fixed interval - after regular intervals of time
- Variable interval - after varying and unpredictable intervals
- Fixed ratio - after a set number of attempts
- Variable ratio - after a varying and unpredictable number of attempts
Which is used by slot machines?
Variable ratio - unpredictable so put the most amount of money in, most likely to lead to gambling addiction
What are the 3 ways gamblers are rewarded for gambling?
- Big win hypothesis - having big win early on in gambling career or prolonged winning streak - desire to repeat peak experience
- Near miss - brief period of excitement that encourages further gambling
- Gambling environment - lights, sounds of excitement, positive emotions associated with it