Explanations For Conformity Flashcards
What is Informational Social Influence (ISI)?
An explanation of conformity that says individuals agree with the opinion of the majority because they believe it is correct. People therefore accept the opinion because they want to be correct. This can lead to internalisation
Basically they want to be right
What is Normative Social Influence (NSI)?
An explanation of conformity that says individuals ageee with the opinion of the majority because they want to be accepted gain social approval and be liked. This can lead to compliance.
Basically they want to be normal.
Why do people conform in ISI?
To be right
Why do people conform in NSI?
To be liked
Is ISI process emotional or cognitive ?
Cognitive
Is NSI process emotional or cognitive ?
Emotional
When does ISI occur ?
New situations that are ambiguous and an expert is present, people conform to be correct
When does NSI occur?
When someone seeks approval of strangers in a stressful situation so they seem like the rest of the people
What type of conformity is ISI?
Internalisation
What type of conformity is NSI?
Compliance