Explanations For Conformity Flashcards

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1
Q

What is Informational Social Influence (ISI)?

A

An explanation of conformity that says individuals agree with the opinion of the majority because they believe it is correct. People therefore accept the opinion because they want to be correct. This can lead to internalisation

Basically they want to be right

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2
Q

What is Normative Social Influence (NSI)?

A

An explanation of conformity that says individuals ageee with the opinion of the majority because they want to be accepted gain social approval and be liked. This can lead to compliance.

Basically they want to be normal.

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3
Q

Why do people conform in ISI?

A

To be right

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4
Q

Why do people conform in NSI?

A

To be liked

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5
Q

Is ISI process emotional or cognitive ?

A

Cognitive

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6
Q

Is NSI process emotional or cognitive ?

A

Emotional

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7
Q

When does ISI occur ?

A

New situations that are ambiguous and an expert is present, people conform to be correct

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8
Q

When does NSI occur?

A

When someone seeks approval of strangers in a stressful situation so they seem like the rest of the people

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9
Q

What type of conformity is ISI?

A

Internalisation

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10
Q

What type of conformity is NSI?

A

Compliance

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