explanations for conformity

Question 1

what are the explanations of conformity

Answer 1

informational social influence
normative social influence

Question 2

define informational social influence

Answer 2

cognitive process, copy people around you to be correct e.g. follow peers on first day of school to get to right classroom

Question 3

define normative social influence

Answer 3

emotional process, conform to social norms to fit in, fear of rejection e.g. buying trendy item to be cool

Question 4

Asch 1955 baseline study
participants:

Answer 4

123 male students from USA

Question 5

Asch 1955 baseline study
method:

Answer 5

• PP’s told a visual perception task
• had to compare different lengths of lines
• 6 confederates, 1 actor
• confederates began getting all answers right then got some wrong to see if PP would conform

Question 6

Ash 1955 baseline study
Results:

Answer 6

75% conformed to wrong answers at least once
1/3 conformed to all incorrect answers

Question 7

Ash 1955 baseline study
variations:

Answer 7

changed group size from 1-15
unanimity: 1 confederate said right answers
task difficulty: lines made more similar in length

Question 8

Ash 1955 baseline study
varied study results:

Answer 8

conformity increased with group size until 3 confederated, then remained at 31.8% through to 15
75% less likely to conform if another pp also disagreed with confederates
conformity increased when lines harder to decipher