explanations for conformity

Question 1

two explanations of conformity

Answer 1

informational social influence
normative social influence

Question 2

Research support for ISI

Answer 2

researcher asked students to answer mathematical problems that were easy or more difficult. There was greater conformity to questions that were difficult rather than when they were easier. People conform to situations where they feel they dont know the answer, as predicted by the ISI explanation. We look to other people and assume they know better than us.