Explanations Flashcards
what happens in concept generation
the thinking stage where new ideas for a food product are thought of
what happens in concept sceening
all ideas from concept generation are looked at
some are kept and others are thrown out
specification points written
what happens in prototype production
a sample of the new prooduct is made and changes can be made
what happens in product testing
- sensory test is carried out to find out what customers think of the new product
- changes can still be made
what happens in first production run
the new food is made in the factory in large quantities to see if it can be manufactured in bulk
what happens in marketing plan
the markering team will decide how to package the product, where it will be sold, what it will cost, what offers can be used to attract customers
what happens in product launch
customers can now buy the new product in the shops
what stage is when……some filling fell out so the wrap was folded differently
product testing
what stage is when……carring out a qustionair of a extinting product or types of brads were tested
concept generation
what stage is when……the wrap was too dry so more sauce was added
prototype production
what stage is when……the duck wrap in now sold in supermarkets
product launch
what stage is when……the duck wrap in produced in bulk in the factory
first production run
what stage is when……the product will be made with a wray because lots of people like the wrap
concept sceening
what stage is when……sold in a tude container and sold in the supermarket for £2.50
there will also be free tasting sessions
marketing plan
