Experimental vs Observational Research Flashcards
What is the problem of causal inference?
The problem of causal inference explains how we have to infer something we do not know (causal effects) from something we do know (data)
What are the three requirements to establish causality?
- An association between X and Y
- Rule out confounding variables to explain this association…
- Rule out reverse causality… whereby it turns out rather than X causing Y, Y actually causes X
What is a spurious association?
Whereby a correlation is mistaken for an association
Explain the research design of a randomised experiment
A randomised experiment involves a researcher intervening in the research process by controlling and randomly assigning values of independent variables to participants. Randomised experiments provide far better proof of causal relationships than natural/field ones do.
How do randomised experiments best provide evidence of causal relationships compared to natural/field experiments?
Random assignment of variables in these experiments means that treatment and control groups can be compared - meaning known confounders can be isolated and ruled out. It also rules out reverse causality, as treatments are applied preceding the outcome.
What is internal validity? What is external validity?
Internal validity: the degree to which we can be confident that a study identifies the causal effect of the independent on the dependent variable
External validity: the degree to which findings can be generalised to other contexts
Why can experiments often have a weakness in terms of external validity despite being internally valid? (Ecological validity, population validity and reactivity)
Ecological validity: Behaviour observed in artificial experimental settings may not generalise to the real world
Population validity: Experiments often involve unrepresentative subject pools (e.g., UG students) and it can therefore be questionable whether experimental findings generalise from the study sample to the population of interest
Reactivity: People may change their behaviour when they know they are being observed
What is a laboratory experiment? What concerns are there over these?
Laboratory experiments are those where the researcher has high level of control over what subjects are exposed to. It allows manipulation of broad set of variables and complex measurements.
Concerns include validity of population samples (particularly student ones), reactivity and ecological validity.
What are field experiments? What concerns are there often over these?
Field experiments are experiments carried out in natural environments. They have higher ecological validity (as they assess real world behaviour) and have no issues of reactivity. Concerns arise over how researchers have less control over treatment application, making it trickier to isolate variables and relationships.
What are survey experiments?
Survey experiments are those conducted in the context of a survey, either online, on phone or in person. Researchers have reduced control of the environment of the experiment, but the diverse populations that can be surveyed means it has higher population validity.
What issues are there with conducting experiments?
Experiments can struggle to adequately investigate phenomena. There are also ethical issues around participant involvement and the potential for deception. Experiments may have issues with external validity.
What are observational research designs? Why are they used
Observational research designs are those in which the researcher does not have control over the values of the independent variable. The researcher does not intervene.
They are used to look at questions regarding distributions, to look at meanings of concepts and, crucially, also to look at EXPLANATION.
What issues can there be with observational research designs?
These designs where researchers do not intervene struggle to establish causality, especially as confounders cannot be fully ruled out.
What are natural research designs? How can they often be treated ‘as if’ random?
Natural research designs involve the assignment of independent variables through naturally occurring events, those that do not involve researcher involvement. Thus they occur ‘as if’ random.
What advantages are there of natural research designs?
They hold high internal validity AND external validity