Experimental Design Flashcards
Experimental design
Refers to the different ways in which the testing of PPs can be organised in relation to the experimental conditions
Independent Groups
Participants are allocated to different groups where each group represents one experimental condition
Independent Groups
Strengths
- Order effects are not a problem
- PPs are less likely yo guess aims
Independent Groups
Limitations
- The PPs who occupy different are not the same
- If a researcher finds a mean difference between the groups on the DV this may be due to individual differences rather than effects of IV
To deal with this, researchers use random allocation
Repeated Measures
All PPs take part in all conditions of the experiment
Repeated Measures
Strengths
- Participant variables are controlled and fewer PPs are needed
Repeated Measures
Limitations
- Each participant has to do 2 tasks and order may be significant
- Order effects may arise
- Demand characteristics are more prominent
Matched Pairs
Pairs of participants are first matched on some variable(s) that may affect the DV.
Then one member of the pair is assigned to Condition A and the other to Condition B
Matched Pairs
Strengths
- PPs only take part in a single condition so order effects and demand characteristics are less of a problem
Matched Pairs
Limitations
- Time consuming
- Expensive (esp if a pre-test is required)
- Less economical than others