experiential marketing

Question 1

entertainment sponsorships

Answer 1

great for luxury brands or very big brands

Question 2

culture and arts sponsorships

Answer 2

smaller audience; great for local brands; creates goodwill

Question 3

festival and fair sponsorships

Answer 3

great for big brands w mass target markets and interest in the arts

Question 4

retailtainment

Answer 4

retail marketing as entertainment; use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy i.e. in-store sampling or other forms of product displays to get consumers excited