Expand Flashcards
Call extensions: adopt or expand
2 points/sb
Galaxy or self-initiated
Callout extensions: adopt or expand
1 point/sb
Galaxy or self-initiated
Need at least 2 callouts to win
Dynamic Search Ads: adopt
4 points/sb
Galaxy or self-initiated
Responsive Display Ads: implement in ad groups
5 points/sb
Galaxy or self-initiated
Requires 1+ impression during the adoption window
Ads must have 3+ marketing images, 3+ headlines, 3+ descriptions OR add additional assets to existing format (RDA, SDA, or DRA)
Responsive Search Ads: adopt
4 points/sb
Galaxy or self-initiated
Ad group must also have at least 2 ETAs, which both need to have at least 1 impression 24 hours before the RSA is created
Sitelinks: expand
2 points/sb
Galaxy or self-initiated
Need at least 2 sitelinks to win
Smart bidding: adopt max conversions for GDA
7 points/sb
Galaxy or self-initiated
Adopts when a new display campaign is created using max conversions OR an existing display campaign (that was not on max conversions, tCPA, or tROAS) is switched to max conversions
Smart bidding: adopt or expand max conversions for search
4 points/sb
Galaxy or self-initiated
Adopts when a new search campaign is created using max conversions OR an existing search campaign (that was not on max conversions, max conversion value, tCPA, or tROAS) is switched to max conversions
Smart bidding: adopt or expand tCPA for display
5 points/sb
Galaxy or self-initiated
Adopts when a new display campaign is launched using tCPA OR an existing display campaign (that was not on tCPA or tROAS) begins using tCPA
Smart bidding: adopt or expand tCPA for Search
3 points/sb
Galaxy or self-initiated
Adopts when a new search campaign begins using tCPA OR an existing search campaign (that was not on tCPA or tROAS) begins using tCPA
Structured snippet extensions- adopt
1 point/sb
Galaxy or self-initiated
No minimum number listed
